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1998-2009
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Napoli, Philip M.
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Bayo-Moriones, Alberto
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Bronner, Fred
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Callison, Coy
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Chambers, Todd
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Chan-Olmsted, Sylvia M.
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Chyi, Hsiang Iris
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Ducey, Richard V.
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Edison, Aimee
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Etayo, Cristina
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Färdigh, Mathias A.
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Oyedeji, Tayo A.
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JMM : the international journal on media management
Media-Perspektiven
41
The journal of media economics
37
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
16
Discussion paper / Centre for Economic Policy Research
13
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
SpringerLink / Bücher
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
BLM-Schriftenreihe
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
AWA '97
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Les cahiers du CEPS-INSTEAD
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ECONIS (ZBW)
16
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1
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
2
Revisiting quality television : audience perceptions
Bayo-Moriones, Alberto
;
Etayo, Cristina
; …
- In:
JMM : the international journal on media management
20
(
2018
)
3
,
pp. 193-215
Persistent link: https://www.econbiz.de/10011975613
Saved in:
3
Audience currencies in the age of big data
Napoli, Philip M.
- In:
JMM : the international journal on media management
18
(
2016
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10011529108
Saved in:
4
Consumers' willingness to share personal data : implications for newspapers' business models
Evens, Tom
;
Van Damme, Kristin
- In:
JMM : the international journal on media management
18
(
2016
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10011529113
Saved in:
5
Developing an instrument to measure consumers' multimedia usage in the purchase process
Voorveld, Hilde A. M.
;
Bronner, Fred
;
Neijens, Peter C.
; …
- In:
JMM : the international journal on media management
15
(
2013
)
1
,
pp. 43-65
Persistent link: https://www.econbiz.de/10009738737
Saved in:
6
Audience behavior in the multi-screen "video-verse"
Phalen, Patricia F.
;
Ducey, Richard V.
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10009571070
Saved in:
7
Measuring media use across platforms : evolving audience information systems
Taneja, Harsh
;
Mamoria, Utsav
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10009571073
Saved in:
8
Current trends in US media measurement methods
Gunzerath, David
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 99-106
Persistent link: https://www.econbiz.de/10009571077
Saved in:
9
Audience evolution and the future of audience research
Napoli, Philip M.
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 79-97
Persistent link: https://www.econbiz.de/10009571079
Saved in:
10
Displacing and complementing effects of news sites on newspapers 1998 - 2009
Westlund, Oscar
;
Färdigh, Mathias A.
- In:
JMM : the international journal on media management
13
(
2011
)
3
,
pp. 177-194
Persistent link: https://www.econbiz.de/10009373571
Saved in:
11
The dimensions of cable television network personality : implications for media brand management
Sung, Yongjun
;
Park, Namkee
- In:
JMM : the international journal on media management
13
(
2011
)
1
,
pp. 87-105
Persistent link: https://www.econbiz.de/10009127895
Saved in:
12
Are long-distance users an inconvenient truth? : profiling US newspapers' online readership in the dual-geographic market
Chyi, Hsiang Iris
;
Sylvie, George
- In:
JMM : the international journal on media management
12
(
2010
)
2
,
pp. 93-112
Persistent link: https://www.econbiz.de/10008698972
Saved in:
13
A multivariate test of the influence model
Oyedeji, Tayo
- In:
JMM : the international journal on media management
11
(
2009
)
2
,
pp. 72-80
Persistent link: https://www.econbiz.de/10003854582
Saved in:
14
Mass media displacement and saturation
Newell, Jay
;
Pilotta, Joseph J.
;
Thomas, John C.
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 131-138
Persistent link: https://www.econbiz.de/10003789750
Saved in:
15
Radio's clutter conundrum : better memory for ads, worse attitudes toward stations
Potter, Robert F.
;
Callison, Coy
;
Chambers, Todd
; …
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 139-147
Persistent link: https://www.econbiz.de/10003789753
Saved in:
16
The relation between the customer-based brand equity of media outlets and their media channel credibility : an exploratory study
Oyedeji, Tayo A.
- In:
JMM : the international journal on media management
9
(
2007
)
3
,
pp. 116-125
Persistent link: https://www.econbiz.de/10003549780
Saved in:
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