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To switch or not to switch - Madhu's dilemma
Mishra, Shashi Shekhar
;
Pathak, Arijit
- In:
Strategic marketing cases in emerging markets
,
(pp. 61-78)
.
2017
Persistent link: https://www.econbiz.de/10011667538
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2
"The creation of inspired lives" : female fan engagement with the Twilight Saga
Schau, Hope Jensen
;
Buchanan-Oliver, Margo
- In:
Gender, culture, and consumer behavior
,
(pp. 33-60)
.
2012
Persistent link: https://www.econbiz.de/10009544246
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3
Social networking and online privacy : Facebook users' perceptions
O'Brien, Deirdre
;
Torres, Ann M.
- In:
The Irish journal of management : incorporating IBAR ; IJM
31
(
2011/12
)
2
,
pp. 63-97
Persistent link: https://www.econbiz.de/10009612633
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Measuring synergistic media channel performance in an online environment
Robertshaw, Gary S.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 185-191
Persistent link: https://www.econbiz.de/10009702570
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An exploratory look at attributes of Internet use and adoption by franchisees
O'Reilly, Kelley
;
Ugray, Zsolt
- In:
International journal of e-business research : an …
6
(
2010
)
3
,
pp. 15-33
Persistent link: https://www.econbiz.de/10008649854
Saved in:
6
Here Comes Everybody : Fallstudie 350.org
Boese, Daniel
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 254-268)
.
2010
Persistent link: https://www.econbiz.de/10008771870
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