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subject:"Distribution channel"
~person:"Trenz, Manuel"
~type:"article"
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Omnichannel business
Lehrer, Christiane
;
Trenz, Manuel
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
2
,
pp. 687-699
Persistent link: https://www.econbiz.de/10013399642
Saved in:
2
Disentangling the Iipact of omnichannel integration on consumer behavior in integrated sales channels
Trenz, Manuel
;
Veit, Daniel J.
;
Tan, Chee-Wee
- In:
MIS quarterly
44
(
2020
)
3
,
pp. 1207-1258
Persistent link: https://www.econbiz.de/10012403949
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