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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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International journal of advertising : the quarterly review of marketing communications
Discussion paper series / IZA
120
NBER working paper series
101
Working paper / National Bureau of Economic Research, Inc.
95
CESifo working papers
63
NBER Working Paper
62
IZA Discussion Paper
60
Discussion paper / Centre for Economic Policy Research
47
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32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Tourism management : research, policies, practice
28
European journal of political economy
26
The international journal of human resource management
25
Discussion papers / CEPR
23
Journal of economic behavior & organization : JEBO
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Ifo-Schnelldienst
18
Journal of common market studies : JCMS
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SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
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The American economic review
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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RIETI discussion paper series
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Academy of Management journal : AMJ
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Country Opinion Surveys
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Discussion papers / Deutsches Institut für Wirtschaftsforschung
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International journal of consumer studies
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International journal of selection and assessment
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of public economics
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The economic journal : the journal of the Royal Economic Society
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Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
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1
Positive uncertainty : the benefit of the doubt in advertising
Ketelaar, Paul Edwin
;
Riet, Jonathan van 't
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 256-269
Persistent link: https://www.econbiz.de/10011859316
Saved in:
2
Twenty years of IMC : a study of CEO and CMO perspectives in the Asia-Pacific region
Kliatchko, Jerry G.
;
Schultz, Don E.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 373-390
Persistent link: https://www.econbiz.de/10010362876
Saved in:
3
The effect of 3-D product visualisation on the strength of brand attitude
Lee, Ki-young
;
Li, Hairong
;
Edwards, Steven M.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 377-396
Persistent link: https://www.econbiz.de/10009557906
Saved in:
4
The influence of consumer concern about global climate change on framing effects for environmental sustainability messages
Newman, Christopher L.
;
Howlett, Elizabeth
;
Burton, Scot
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10009581803
Saved in:
5
The effect of involvement on ad judgement in a computer-mediated environment : the mediating role of presence
Nicovich, Stefan G.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 597-620
Persistent link: https://www.econbiz.de/10008668115
Saved in:
6
The role of confidence in attitude-intention and beliefs-attitude relationships
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 863-880
Persistent link: https://www.econbiz.de/10003916092
Saved in:
7
Do stronger links with practice make perfect? : a survey of advertising scholars
De Gregorio, Federico
;
Cheng, I-huei
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 555-589
Persistent link: https://www.econbiz.de/10003874762
Saved in:
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