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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
i-com : journal of interactive media
27
HMD : Praxis der Wirtschaftsinformatik
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of internet commerce
7
International journal of e-business research : an official publication of the Information Resources Management Association
6
Management information systems : mis quarterly
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Leitfaden Online-Marketing ; [Bd. 1]
5
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
5
Handbook of social media management : value chain and business models in changing media markets
4
Information systems management
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
4
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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Springer eBook Collection
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Decision support systems : DSS ; the international journal
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Enterprise information systems : 8th International Conference, ICEIS 2006, Paphos, Cyprus, May 23 - 27, 2006 ; revised selected papers
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Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
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International journal of business information systems : IJBIS
3
International journal of networking and virtual organisations : IJNVO
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Journal of management information systems : JMIS
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Maschinen, die unsere Brüder werden : Mensch-Maschine-Interaktion in hybriden Systemen
3
Online-Forschung 2007 : Grundlagen und Fallstudien
3
Psychology & marketing
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Research
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Strategic information systems ; Vol. 3
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Transforming gaming and computer simulation technologies across industries
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Zeitschrift für Arbeitswissenschaft : ZfA
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Advances in industrial engineering and operations research : [revised and extended articles written by prominent researchers participating in the International MultiConference of Engineers and Computer Scientists (IMECS) 2007 ; held in Hong Kong on March 21 - 23, 2007]
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Demographischer Wandel : Herausforderung für die Arbeits- und Betriebsorganisation der Zukunft ; [Tagungsband zum 25. HAB-Forschungsseminar]
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Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
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Discussion papers of interdisciplinary research project 373
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Enterprise information systems : 12th International Conference, ICEIS 2010, Funchal-Madeira, Portugal, June 8-12, 2010, Revised Selected Papers
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European research studies
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IM : die Fachzeitschrift für Information, Management und Consulting
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International journal of electronic business
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International journal of electronic commerce : IJEC
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International journal of electronic marketing and retailing : IJEMR
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International journal of internet marketing and advertising : IJIMA
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The relation between actual and perceived interactivity : what makes the web sites of top global brands truly interactive?
Voorveld, Hilde A. M.
;
Nijens, Peter C.
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 77-92
Persistent link: https://www.econbiz.de/10009241274
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2
A dual-process model of interactivity effects
Liu, Yuping
;
Shrum, L. J.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 53-68
Persistent link: https://www.econbiz.de/10003863801
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