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~subject:"Marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"Economies et sociétés ; 39,4"
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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
Saved in:
2
Du merchandising des fabricants au merchandising des distributeurs, ou le bricolage collectif d'un dispositif de gestion du marché
Barrey, Sandrine
-
2005
Persistent link: https://www.econbiz.de/10002937159
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