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~subject:"Marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Sales promotion
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Kumar, Divesh
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Journal of marketing
Journal of promotion management : innovations in planning and applied research
Industrial marketing management : the international journal for industrial and high-tech firms
3
Acta Universitatis Danubius / Oeconomica
2
Economics Papers from University Paris Dauphine
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Faculty & research / Insead : working paper series
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Farmer Cooperative Research Report (FCRR)
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Inventi impact: retailing & consumer services
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Journal of business-to-business marketing
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... für Dummies
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Annales Universitatis Mariae Curie-Skłodowska / H
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Arts marketing : an international journal ; AM
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Asia Pacific journal of marketing and logistics
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Athens journal of business & economics : AJBE
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Business and Economic Research : BER
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Competitive edge management series
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Die Erde : journal of the Geographical Society of Berlin ; Zeitschrift der Gesellschaft für Erdkunde zu Berlin
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Discussion paper / Department of Economics, Colgate University
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EFLR-Forschung / Europäischer Forschungsschwerpunkt Ländlicher Raum
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Econometric Institute research papers
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Economies et sociétés ; 39,4
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European journal of marketing : EJM
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European research studies
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Gießener Schriften zur Agrar- und Ernährungswirtschaft
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Hohenheimer agrarökonomische Arbeitsberichte
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Hohenheimer agrarökonomische Arbeitsberichte : Veröffentlichung des Institutes für Agrarpolitik und Landwirtschaftliche Marktlehre der Universität Hohenheim ; Arbeitsbericht ...
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International journal of hospitality management
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International journal of technology marketing : IJTMkt
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Journal of business research : JBR
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Journal of food products marketing
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ECONIS (ZBW)
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A bibliometric history of the Journal of Promotion Management : 1992-2019
Kumar, Satish
;
Spais, George S.
;
Kumar, Divesh
;
Sureka, Riya
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 97-120
Persistent link: https://www.econbiz.de/10012179107
Saved in:
2
Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns
Zwerin, Amanda
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10012179116
Saved in:
3
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
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