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person:"Chandon, Pierre"
~person:"Leeflang, Peter"
~isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
Faculty & research / Insead : working paper series
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Report / Marketing Science Institute
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European journal of marketing : EJM
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Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
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