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subject:"Retail trade"
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Retail trade
Sales promotion
46
Verkaufsförderung
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Deutschland
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Sales-promotion
25
Consumer behaviour
18
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Merchandising
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Werbewirkung
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Consumer goods marketing
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Einzelhandelspreis
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Handelsmarketing
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Pricing strategy
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Retail price
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Beziehungsmarketing
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Direktmarketing
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Relationship marketing
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Retail assortment
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Retail marketing
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Schätzung
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Herrmann, Andreas
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Huchzermeier, Arnd
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Rudolph, Thomas
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Advances in information systems and management science
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ECONIS (ZBW)
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Hedging retail promotions : zero out-of-stock and zero end-of-period coverage with supply options
Breiter, Andreas
-
2012
Persistent link: https://www.econbiz.de/10009735618
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2
Kunden zum Kauf bewegen : Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion
Bauer, Johannes
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2012
Persistent link: https://www.econbiz.de/10009629140
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3
Slotting allowances in a dynamic channel context
Schröder, Arne
-
2009
Persistent link: https://www.econbiz.de/10003916640
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4
Integrated couponing : a process-based framework for in-store coupon promotion handling in retail
Winkelmann, Axel
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2006
Persistent link: https://www.econbiz.de/10003412133
Saved in:
5
Smart customers and retail promotions : empirical evidence and supply chain implications
Freiheit, Julia
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2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001598070
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6
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
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