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~person:"Krähling, Sabrina"
~person:"Sarmento, Maria"
~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
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Field guide to case study research in business-to-business marketing and purchasing
Industrial marketing management : the international journal for industrial and high-tech firms
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Düsseldorf Working Papers in Applied Management and Economics
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B2B interactions at trade fairs and relationship quality : a conceptual approach
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Field guide to case study research in …
,
(pp. 167-189)
.
2014
Persistent link: https://www.econbiz.de/10011413789
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