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~person:"Silva, Pedro Mendonça"
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Messe
4
Trade fair
4
B-to-B-Marketing
3
Business-to-business marketing
3
Trade fairs
3
Business network
2
Unternehmensnetzwerk
2
Außenwirtschaftspolitik
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Competitive analysis
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Exhibitors
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Export
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Export performance
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Fair trade
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Fairer Handel
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Foreign economic policy
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Information management
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Information management system
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Informationsmanagement
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Innovation
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KMU
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Lieferantenmanagement
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Marketingmanagement
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Portugal
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Product innovations
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SME
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Salespeople
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Silva, Pedro Mendonça
Penzkofer, Horst
24
Weitzel, Günter
13
Bathelt, Harald
12
Kirchgeorg, Manfred
9
Zanger, Cornelia
7
Moser, Petra
6
Golfetto, Francesca
5
Moutinho, Victor Ferreira
5
Rinallo, Diego
5
Täger, Uwe Christian
5
Ziegler, Rainer
5
Farhangmehr, Minoo
4
Gopalakrishna, Srinath
4
Kalka, Regine
4
Meffert, Heribert
4
Sarmento, Maria
4
Simões, Cláudia
4
Tafesse, Wondwesen
4
Birnbrich, Manuel
3
Domini, Giacomo
3
Eickelpasch, Alexander
3
Geldres-Weiss, Valeska V.
3
Gibson, Rachael
3
Koll, Robert
3
Kramer, Jens
3
Krähling, Sabrina
3
Luppold, Stefan
3
Martius, Theodor
3
Mortsiefer, Joachim
3
Müller, Klaus
3
Müller-Hagedorn, Lothar
3
Neven, Peter
3
Solberg Søilen, Klaus
3
Spannagel, Rolf
3
Sternberg, Rolf G.
3
Stoeck, Norbert
3
Täger, Uwe C.
3
Vale, Vera Teixeira
3
Wiedmann, Martin
3
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Journal of business-to-business marketing
1
Journal of marketing analytics : JMA
1
Journal of promotion management : innovations in planning and applied research
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Silva, Pedro Mendonça
;
Paço, Arminda M. Finisterra do
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10014290354
Saved in:
2
A new approach of innovation and network on export in trade fair context : evidence from Portuguese SMEs
Silva, Pedro Mendonça
;
Moutinho, Victor Ferreira
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 509-528
Persistent link: https://www.econbiz.de/10013165190
Saved in:
3
Examining the relationship between sales force proactiveness, network capability and sales performance : evidence from international trade shows
Silva, Pedro Mendonça
;
Moutinho, Victor Ferreira
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 559-583
Persistent link: https://www.econbiz.de/10013277286
Saved in:
4
Examination in B2B trade show : the effects of competitive intelligence and the information management system on the exhibitor's marketing strategy
Silva, Pedro Mendonça
- In:
Journal of marketing analytics : JMA
9
(
2021
)
3
,
pp. 228-241
Persistent link: https://www.econbiz.de/10012614796
Saved in:
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