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Search: subject_exact:"Messeauswahl"
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Konsumentenverhalten
Messebeteiligung
129
Trade fair participation
129
Messe
45
Trade fair
45
Deutschland
39
Germany
39
Marketing management
31
Marketingmanagement
31
Messe <Wirtschaft>
19
B-to-B-Marketing
18
Business-to-business marketing
18
Marketing
12
Event sector
11
Veranstaltungswirtschaft
11
Erfolgsfaktor
10
Lieferantenmanagement
10
Success factor
10
Supplier relationship management
10
Messemarketing
9
Theorie
9
Theory
9
Event-Marketing
8
Trade fair marketing
8
Consumer behaviour
7
Event marketing
6
KMU
6
SME
6
Unternehmen
6
Brand management
5
Business network
5
Markenführung
5
Messestand
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Public relations
5
Trade shows
5
Unternehmensnetzwerk
5
Öffentlichkeitsarbeit
5
Business-to-Business-Marketing
4
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5
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1
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5
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Bettis-Outland, Harriette
1
Borders, Aberdeen Leila
1
Chun, Chang-Suk
1
Cromartie, Jane S.
1
Gopalakrishna, Srinath
1
Hensel, Claudia
1
Johnston, Wesley J.
1
Korneliussen, Tor
1
Lawrence, Justin M.
1
Malthouse, Edward C.
1
Mikuli´c, Josip
1
Möser, Nataliya
1
Paunovi´c, Zoran
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Prebežac, Darko
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Tafesse, Wondwesen
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1
Discussion papers / Zentrum für Internationale Entwicklungs- und Umweltforschung, Justus-Liebig-Universität Gießen
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of international trade & commerce
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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ECONIS (ZBW)
7
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1
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7
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1
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
2
The influence of trade show selection criteria on re-participation intention of exhibitors
Chun, Chang-Suk
- In:
Journal of international trade & commerce
12
(
2016
)
1
,
pp. 65-75
Persistent link: https://www.econbiz.de/10011795384
Saved in:
3
Analyse der Präferenzen russischer Fachbesucher für ausgewählte Messeleistungen mit Hilfe der Choice-Based Conjoint-Analyse
Möser, Nataliya
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003779525
Saved in:
4
Identifying factors affecting consumers purchase incidence at retail trade shows
Tafesse, Wondwesen
;
Korneliussen, Tor
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 438-444
Persistent link: https://www.econbiz.de/10009571253
Saved in:
5
An extended neural network-based improtance-performance analysis for enhancing wine fair experience
Mikuli´c, Josip
;
Paunovi´c, Zoran
;
Prebežac, Darko
- In:
Journal of travel and tourism marketing
29
(
2012
)
7/8
,
pp. 744-759
Persistent link: https://www.econbiz.de/10009711004
Saved in:
6
The return on trade show information (RTSI) : a conceptual analysis
Bettis-Outland, Harriette
;
Cromartie, Jane S.
; …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 268-271
Persistent link: https://www.econbiz.de/10003976054
Saved in:
7
Der Einfluss von Erlebnissen auf den Kaufentscheidungsprozess : am besonderen Beispiel der Industriegütermessen
Hensel, Claudia
-
2005
Persistent link: https://www.econbiz.de/10003115202
Saved in:
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