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~person:"Springer, Christiane"
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Messebeteiligung
4
Trade fair participation
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Springer, Christiane
Kirchgeorg, Manfred
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Goal relations at trade shows : a B-to-B versus B-to-C comparison
Kästner, Evelyn
;
Springer, Christiane
;
Kirchgeorg, Manfred
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
2
,
pp. 22-27
Persistent link: https://www.econbiz.de/10008987080
Saved in:
2
Relevanz und Ausgestaltung der Messebeteiligungen für B-to-B-Marken
Kirchgeorg, Manfred
;
Springer, Christiane
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 539-559)
.
2010
Persistent link: https://www.econbiz.de/10003910023
Saved in:
3
Objectives for successfully participating in trade shows
Kirchgeorg, Manfred
;
Springer, Christiane
;
Kästner, Evelyn
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 63-72
Persistent link: https://www.econbiz.de/10003943114
Saved in:
4
Messen und Ausstellungen
Kirchgeorg, Manfred
;
Springer, Christiane
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 215-230)
.
2009
Persistent link: https://www.econbiz.de/10003766049
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