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person:"Esche, Anna-Katharina"
~person:"Kirchgeorg, Manfred"
~isPartOf:"Trade show management : planning, implementing and controlling of trade shows, conventions and events"
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
The journal of business & industrial marketing
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Strategic trade show marketing
Kirchgeorg, Manfred
;
Klante, Oliver
- In:
Trade show management : planning, implementing and …
,
(pp. 313-337)
.
2005
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