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~subject:"Mobile Business"
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Mobile Business
Messemarketing
42
Trade fair marketing
29
Messe
19
Trade fair
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Deutschland
13
Germany
13
Event sector
12
Veranstaltungswirtschaft
12
Messebeteiligung
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Trade fair participation
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Messe <Wirtschaft>
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Theorie
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Theory
7
Marketing management
5
Marketingmanagement
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Messewirtschaft
5
Beziehungsmarketing
4
Event-Marketing
4
Relationship marketing
4
China
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Europa
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Europe
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Marketing
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Atmosphäre <Stimmung>
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Besucherverhalten
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Branchenentwicklung
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Business network
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Communication
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Digitalisierung
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Digitization
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Internet
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Kommunikation
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Kommunikationspolitik
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Marketing theory
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Marketingtheorie
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Messepolitik
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Mobile Telekommunikation
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Mobile business
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Räumliche Wirkung
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Bernard, Florian
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Giaglis, George M.
1
Luppold, Stefan
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Pateli, Adamantia G.
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Reihe Messe-, Kongress- und Eventmanagement
1
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
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ECONIS (ZBW)
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Mobile Marketing für Messen : integrierte Kommunikation im Messemarketing der Aussteller
Bernard, Florian
;
Luppold, Stefan
-
2010
Persistent link: https://www.econbiz.de/10003806584
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A methodology for business model evolution : application in the mobile exhibition industry
Pateli, Adamantia G.
;
Giaglis, George M.
- In:
The Second International Conference on Mobile Business …
,
(pp. 87-102)
.
2003
Persistent link: https://www.econbiz.de/10003625640
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