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~subject:"Business network"
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Business network
Messebeteiligung
129
Trade fair participation
129
Messe
45
Trade fair
45
Deutschland
39
Germany
39
Marketing management
31
Marketingmanagement
31
Messe <Wirtschaft>
19
B-to-B-Marketing
18
Business-to-business marketing
18
Marketing
12
Event sector
11
Veranstaltungswirtschaft
11
Erfolgsfaktor
10
Lieferantenmanagement
10
Success factor
10
Supplier relationship management
10
Messemarketing
9
Theorie
9
Theory
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Event-Marketing
8
Trade fair marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Event marketing
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KMU
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SME
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Unternehmen
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Brand management
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Markenführung
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Messestand
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Nonprofit marketing
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Nonprofit-Marketing
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Public relations
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Trade shows
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Unternehmensnetzwerk
5
Öffentlichkeitsarbeit
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Business-to-Business-Marketing
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English
3
German
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Prüser, Sven
2
Golfetto, Francesca
1
Helmich, Heike
1
Ling-yee, Li
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Rinallo, Diego
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DUV : Wirtschaftswissenschaft
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Schriftenreihe betriebswirtschaftliche Forschungsergebnisse
1
Strategic market creation : a new perspective on marketing and innovation management
1
Trade show management : planning, implementing and controlling of trade shows, conventions and events
1
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ECONIS (ZBW)
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1
Reshaping markets through collective marketing strategies : lesson from the textile industry
Golfetto, Francesca
;
Rinallo, Diego
- In:
Strategic market creation : a new perspective on …
,
(pp. 97-123)
.
2008
Persistent link: https://www.econbiz.de/10003732334
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2
Marketing resources and performance of exhibitor firms in trade shows: a contingent resource perspective
Ling-yee, Li
- In:
Industrial marketing management : the international …
36
(
2007
)
3
,
pp. 360-370
Persistent link: https://www.econbiz.de/10003450774
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3
Trade shows as networking platforms
Prüser, Sven
- In:
Trade show management : planning, implementing and …
,
(pp. 1027-1041)
.
2005
Persistent link: https://www.econbiz.de/10003143652
Saved in:
4
Dynamik im Messe-Marketing der deutschen Investitionsgüterindustrie
Helmich, Heike
-
1998
Persistent link: https://www.econbiz.de/10000651161
Saved in:
5
Messemarketing : ein netzwerkorientierter Ansatz
Prüser, Sven
-
1997
Persistent link: https://www.econbiz.de/10000963619
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