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~subject:"Advertising effects"
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Advertising effects
Metaphor
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metaphor
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Choi, Sung Tae
1
Dehay, Eliza K.
1
Gilbert, David C.
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Görtz, Dirk
1
Hooft, Andreu van
1
Jung, Han Young
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International journal of advertising : the review of marketing communications
2
AMS review : official publication of the Academy of Marketing Science
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing communications
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ECONIS (ZBW)
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1
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
2
A map for effective advertising : the metaphoric advertising processing model
Dehay, Eliza K.
;
Landwehr, Jan Rüdiger
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10012162458
Saved in:
3
Aspects of visual metaphor : an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O.
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
Saved in:
4
Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?
Lee, Seung Yun
;
Jung, Sunho
;
Jung, Han Young
;
Choi, Sung Tae
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1173-1201
Persistent link: https://www.econbiz.de/10012200373
Saved in:
5
Making sense of metaphor : the impact of target-group-specific headlines in direct mail
Kolsaker, Ailsa
;
Görtz, Dirk
;
Gilbert, David C.
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 56-82
Persistent link: https://www.econbiz.de/10011536072
Saved in:
6
How investors became consumers
McQuarrie, Edward F.
;
Statman, Meir
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 243-271
Persistent link: https://www.econbiz.de/10011561547
Saved in:
7
Finding the tipping point : visual metaphor and conceptual complexity in advertising
Mulken, Margot van
;
Hooft, Andreu van
;
Nederstigt, Ulrike
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 333-343
Persistent link: https://www.econbiz.de/10010470002
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