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International journal of advertising : the review of marketing communications
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The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
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Indirect, so it is persuasive. But not for me : the role of metaphoric thinking tendency
Bok, Sang Yong
;
Yeo, Junsang
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 544-562
Persistent link: https://www.econbiz.de/10012200291
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3
Affective problem solving: emotion in research practice
Osbeck, Lisa
;
Nersessian, Nancy
- In:
Mind and Society: Cognitive Studies in Economics and …
10
(
2011
)
1
,
pp. 57-78
Persistent link: https://www.econbiz.de/10009149914
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