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~subject:"Kognition"
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International journal of advertising : the review of marketing communications
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The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
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2
Indirect, so it is persuasive. But not for me : the role of metaphoric thinking tendency
Bok, Sang Yong
;
Yeo, Junsang
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 544-562
Persistent link: https://www.econbiz.de/10012200291
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3
Literary pragmatics : cognitive metaphor and the structure of the poetic text
Hiraga, Masako K.
(
contributor
)
- In:
Journal of pragmatics : an interdisciplinary journal of …
24,6
(
1995
)
Persistent link: https://www.econbiz.de/10008943160
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