//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Metaphor"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Metaphor
82
metaphor
65
Metapher
44
USA
15
Kommunikation
12
Leadership
12
United States
12
Führungsstil
11
Leadership style
11
Consumer behaviour
10
Führungskräfte
9
Managers
9
Personalführung
9
Advertising
8
Brand management
8
Communication
8
Markenführung
8
Narrative Methode
8
Narrative method
8
Rhetoric
8
Advertising effects
7
Führungskräfteentwicklung
7
Leadership development
7
Organisationsforschung
7
Organisationstheorie
7
Organizational research
7
Theory
7
Werbewirkung
7
Werbung
7
Entrepreneurship
6
Entrepreneurship approach
6
Language
6
Management
6
Marketing
6
Organization theory
6
Organizational behaviour
6
Rhetorik
6
Theorie
6
Verhalten in Organisationen
6
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
Author
All
Ahn, Na Young
1
Ahuvia, Aaron C.
1
Anderson, Aaron J.
1
Bok, Sang Yong
1
Choi, Sung Tae
1
Dinsmore, John
1
Gilbert, David C.
1
Görtz, Dirk
1
Hüttl-Maack, Verena
1
Jung, Han Young
1
Jung, Sunho
1
Kardes, Frank R.
1
Kolsaker, Ailsa
1
Lee, Seung Yun
1
Martin, Drew
1
McQuarrie, Edward F.
1
Noh, Yeayoung
1
Oh, Sangdo
1
Paik, Sung-Hee Wendy
1
Palakshappa, Nitha
1
Pontes, Nicolas
1
Rauschnabel, Philipp A.
1
Saren, Michael
1
Schein, Katrin E.
1
Septianto, Felix
1
Statman, Meir
1
Sundar, Aparna
1
Tjiptono, Fandy
1
Woodside, Arch G.
1
Yeo, Junsang
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
2
Psychology & marketing
2
Australasian marketing journal
1
European Sport management quarterly : ESMQ
1
Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing communications
1
Marketing theory
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
2
Do consumers care about human brands? : a case study of using Zaltman Metaphor Elicitation Technique (ZMET) to map two athletes’ engagements in social and political advocacy
Noh, Yeayoung
;
Ahn, Na Young
;
Anderson, Aaron J.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1732-1758
Persistent link: https://www.econbiz.de/10014443782
Saved in:
3
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
4
Consumer metaphoria : uncovering the automaticity of animal, product/brand, and country meanings
Martin, Drew
;
Palakshappa, Nitha
;
Woodside, Arch G.
- In:
Australasian marketing journal
27
(
2019
)
2
,
pp. 113-125
Persistent link: https://www.econbiz.de/10012103250
Saved in:
5
Indirect, so it is persuasive. But not for me : the role of metaphoric thinking tendency
Bok, Sang Yong
;
Yeo, Junsang
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 544-562
Persistent link: https://www.econbiz.de/10012200291
Saved in:
6
Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?
Lee, Seung Yun
;
Jung, Sunho
;
Jung, Han Young
;
Choi, Sung Tae
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1173-1201
Persistent link: https://www.econbiz.de/10012200373
Saved in:
7
Metaphorical communication, self-presentation, and consumer inference in service encounters
Sundar, Aparna
;
Dinsmore, John
;
Paik, Sung-Hee Wendy
; …
- In:
Journal of business research : JBR
72
(
2017
),
pp. 136-146
Persistent link: https://www.econbiz.de/10011645551
Saved in:
8
How investors became consumers
McQuarrie, Edward F.
;
Statman, Meir
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 243-271
Persistent link: https://www.econbiz.de/10011561547
Saved in:
9
Making sense of metaphor : the impact of target-group-specific headlines in direct mail
Kolsaker, Ailsa
;
Görtz, Dirk
;
Gilbert, David C.
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 56-82
Persistent link: https://www.econbiz.de/10011536072
Saved in:
10
"Buy buy Miss American Pie" : the day the consumer died
Saren, Michael
- In:
Marketing theory
15
(
2015
)
4
,
pp. 565-569
Persistent link: https://www.econbiz.de/10011494953
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->