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The queer manifesto : imagining new possibilities and futures for marketing and consumer research
Pirani, Daniela
;
Daskalopoulou, Athanasia
- In:
Marketing theory
22
(
2022
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10013257610
Saved in:
2
Neuroscientific research methods and techniques in consumer research
Zhang, Yunen
;
Thaichon, Park
;
Shao, Wei
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 211-227
Persistent link: https://www.econbiz.de/10014321868
Saved in:
3
Gradual stimulation of respondents' reflexivity : a research design for studying unreflexive consumers
Šimůnková, Klára
;
Šimůnek, Michal
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1609-1625
Persistent link: https://www.econbiz.de/10014326080
Saved in:
4
Researching the sacred : a conversation with Samuelson Appau, Russ Belk and Diego Rinallo
Moufahim, Mona
;
Rodner, Victoria
;
El Jurdi, Hounaida
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
2
,
pp. 173-182
Persistent link: https://www.econbiz.de/10014292037
Saved in:
5
Conjoint analysis : the assumptions, applications, concerns, remedies and future research direction
Kulshreshtha, Kushagra
;
Sharma, Gunjan
;
Bajpai, Naval
- In:
International journal of quality & reliability management
40
(
2023
)
2
,
pp. 607-627
Persistent link: https://www.econbiz.de/10013535714
Saved in:
6
I think I like this : assessing conscious versus subconscious wine taste responses using neuroscientific techniques
Robertson, Jeandri
;
Ferreira, Caitlin
;
Reyneke, Mignon
; …
- In:
International journal of wine business research
34
(
2022
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10012886215
Saved in:
7
Me-search? Search me! : a new twist in the tale of introspection
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1343-1373
Persistent link: https://www.econbiz.de/10012695286
Saved in:
8
Something old, something new : enabled theory building in qualitative marketing research
Dolbec, Pierre-Yann
;
Fischer, Eileen
;
Canniford, Robin
- In:
Marketing theory
21
(
2021
)
4
,
pp. 443-461
Persistent link: https://www.econbiz.de/10012660655
Saved in:
9
Expanding the methodological approach to the social servicescape : moving from measurement to manipulation
Hanks, Lydia
;
Line, Nathaniel D.
;
Zhang, Lu
- In:
The Cornell hospitality quarterly
62
(
2021
)
1
,
pp. 157-168
Persistent link: https://www.econbiz.de/10012426047
Saved in:
10
Listening to consumption : towards a sonic turn in consumer research
Patterson, Maurice
;
Larsen, Gretchen
- In:
Marketing theory
19
(
2019
)
2
,
pp. 105-127
Persistent link: https://www.econbiz.de/10012109361
Saved in:
11
Predictive performance of customer lifetime value models in e-commerce and the use of non-financial data
Jasek, Pavel
;
Vrana, Lenka
;
Sperkova, Lucie
;
Smutny, Zdenek
- In:
Prague economic papers : a bimonthly journal of …
28
(
2019
)
6
,
pp. 648-669
Persistent link: https://www.econbiz.de/10012158799
Saved in:
12
Hypotheses of equivalence and their testing
Garber, Lawrence L.
;
Boya, Ünal Ö.
;
Hyatt, Eva M.
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011912914
Saved in:
13
Service quality scales in online retail : methodological issues
Kalia, Prateek
- In:
International journal of operations & production …
37
(
2017
)
5
,
pp. 630-663
Persistent link: https://www.econbiz.de/10011661487
Saved in:
14
A meta-analysis of extremeness aversion
Neumann, Nico
;
Böckelholt, Ulf
;
Sinha, Ashish
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 193-212
Persistent link: https://www.econbiz.de/10011479195
Saved in:
15
Involvement and detachment : the application of figurational sociology methodologies in consumer research and macromarketing
Sinclair, Gary
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 27-40
Persistent link: https://www.econbiz.de/10011452312
Saved in:
16
Experiences marketing : a cultural philosophy for contemporary hospitality marketing studies
Tresidder, Richard
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 708-726
Persistent link: https://www.econbiz.de/10011433676
Saved in:
17
New insights into online consumption communities and netnography
Weijo, Henri
;
Hietanen, Joel
;
Mattila, Pekka
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2072-2078
Persistent link: https://www.econbiz.de/10010400115
Saved in:
18
Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert
;
Balsubramanian, Siva K.
;
Summey, John H.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
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