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Search: subject_exact:"Millennials"
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Zielgruppe
Millennials
288
Age group
168
Altersgruppe
168
Consumer behaviour
139
Konsumentenverhalten
137
millennials
104
Junge Erwachsene
43
Young adults
43
Generation Y
42
Social Web
36
Social web
36
Internet marketing
35
Online-Marketing
34
Generation Z
28
Junge Arbeitskräfte
27
Leadership
27
Young workers
27
Arbeitsverhalten
25
Personalführung
25
Work behaviour
25
Brand management
23
Human Resource Management
23
Markenführung
23
Personalmanagement
23
Brand image
22
Generationengerechtigkeit
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India
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Intergenerational equity
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Markenimage
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Indien
19
Job satisfaction
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Luxury goods
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Luxusgüter
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Arbeitszufriedenheit
17
Employee retention
17
Beziehungsmarketing
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Career development
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Corporate Social Responsibility
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Corporate social responsibility
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Hirsch, Peter B.
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Kraft, Patricia
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Kuo, Hsin-Yun
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Laskin, Alexander V.
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Lecat, Benoit
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Licsandru, Tana Cristina
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International journal of wine business research
1
Journal of business research : JBR
1
Journal of marketing theory and practice : JMTP
1
Public relations for social responsibility : affirming DEI commitment with action
1
The journal of business strategy
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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1
What drives generation-y women to buy fashion items online?
Parker, Christopher J.
;
Kuo, Hsin-Yun
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10013358774
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2
The light at the end of the tunnel : marketing to seniors
Hirsch, Peter B.
- In:
The journal of business strategy
44
(
2023
)
2
,
pp. 114-116
Persistent link: https://www.econbiz.de/10014253295
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3
Wine market segmentation by age generations in the Western US : expectations after the COVID-19 pandemic
Wolf, Marianne McGarry
;
Wolf, Mitchell
;
Lecat, Benoit
- In:
International journal of wine business research
34
(
2022
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10013361908
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4
Inclusion as a component of CSR and a brand connection strategy
Laskin, Alexander V.
;
Kresic, Katie
- In:
Public relations for social responsibility : affirming …
,
(pp. 149-163)
.
2021
Persistent link: https://www.econbiz.de/10012587443
Saved in:
5
The role of purpose in consumer choice : a comparison between baby boomers and millennials in Germany with a focus on sustainability and consciousness
Rennollet, Isabelle
;
Schmidkonz, Christian
;
Kraft, Patricia
- In:
World review of entrepreneurship, management and …
16
(
2020
)
3
,
pp. 241-261
Persistent link: https://www.econbiz.de/10012258046
Saved in:
6
Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Journal of business research : JBR
103
(
2019
),
pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
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