//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Pervasive advertising"
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mobile Anwendung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Mobile Anwendung
13
Mobile application
13
Internet marketing
5
Online-Marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Mobile Business
4
Mobile business
4
Mobile communications
3
Mobilkommunikation
3
Target group
3
Zielgruppe
3
mobile apps
3
Advertising
2
Außenwerbung
2
Einzelhandel
2
Outdoor advertising
2
Retail trade
2
USA
2
United States
2
Werbung
2
Advertising media
1
Anwendungssoftware
1
Application software
1
Brand management
1
Communication media
1
Customer data
1
Data protection
1
Datenschutz
1
Decision
1
Digital media
1
Digitale Medien
1
E-commerce
1
Electronic Commerce
1
Entscheidung
1
Estimation
1
Information dissemination
1
Information technology
1
Informationstechnik
1
Informationsverbreitung
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Aufsatz im Buch
7
Book section
7
Article in journal
6
Aufsatz in Zeitschrift
6
Case study
1
Fallstudie
1
Language
All
English
13
Author
All
Alt, Florian
1
Arora, Sandeep
1
Bauer, Christine
1
Bauer, Martin
1
Begole, Bo
1
Bont, Cees de
1
Chandukala, Sandeep R.
1
Forman, Christopher
1
Geiger, Harley Lorenz
1
Gill, Manpreet
1
Grewal, Rajdeep
1
Hebgen, Benjamin
1
Hofstede, Frenkel ter
1
Ittersum, Koert van
1
Johnson, Eric J.
1
Kim, Jun B.
1
Lee, Seoungwoo
1
Mahajan, Vijay
1
Martin, Miquel
1
Michelis, Daniel
1
Mrkva, Kellen
1
Mulder, Ingrid
1
Müller, Jörg
1
Partridge, Kurt
1
Posner, Nathaniel A.
1
Reddy, Srinivas K.
1
Reeck, Crystal
1
Spiekermann, Sarah
1
Sridhar, Shrihari
1
Stalder, Ursula
1
Strohbach, Martin
1
Tan, Yong-Chin
1
Waart, Peter van
1
Wedel, Michel
1
Xu, Jiao
1
Zhang, Jie
1
more ...
less ...
Published in...
All
Pervasive advertising
Journal of marketing
Journal of retailing and consumer services
42
Journal of business research : JBR
31
SpringerLink / Bücher
23
Technological forecasting & social change : an international journal
21
International journal of networking and virtual organisations : IJNVO
18
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
International journal of business information systems : IJBIS
17
Information systems research : ISR
14
Telecommunications policy : the international journal of digital economy, data sciences and new media
13
HMD : Praxis der Wirtschaftsinformatik
12
Apps management and e-commerce transactions in real-time
10
Enterprise mobility : applications, technologies and strategies
10
Information systems and e-business management : ISeB
10
Electronic commerce research
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Handbook of research in mobile business : technical, methodological, and social perspectives
8
International journal of hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of internet commerce
8
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
7
International journal of consumer studies
7
International journal of retail and distribution management
7
Journal of advertising research
7
Journal of hospitality marketing & management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of management information systems : JMIS
7
Marketing intelligence & planning
7
Psychology & marketing
7
Research
7
Springer eBook Collection
7
Computers & operations research : and their applications to problems of world concern ; an international journal
6
IWI-Diskussionsbeiträge
6
Information economics and policy : IEP
6
Journal of electronic commerce research : JECR
6
Management information systems : mis quarterly
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
6
Decision support systems : DSS ; the international journal
5
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
13
of
13
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Nudging app adoption : choice architecture facilitates consumer uptake of mobile apps
Reeck, Crystal
;
Posner, Nathaniel A.
;
Mrkva, Kellen
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 510-527
Persistent link: https://www.econbiz.de/10014325373
Saved in:
2
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
3
Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
Saved in:
4
The implications of offering free versions for the performance of paid mobile apps
Arora, Sandeep
;
Hofstede, Frenkel ter
;
Mahajan, Vijay
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 62-78
Persistent link: https://www.econbiz.de/10011776893
Saved in:
5
Return on engagement initiatives : a study of a business-to-business mobile app
Gill, Manpreet
;
Sridhar, Shrihari
;
Grewal, Rajdeep
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10011734796
Saved in:
6
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
7
Managing advertising context
Strohbach, Martin
;
Bauer, Martin
;
Martin, Miquel
; …
- In:
Pervasive advertising
,
(pp. 185-205)
.
2011
Persistent link: https://www.econbiz.de/10009348753
Saved in:
8
Conceptualizing context for pervasive advertising
Bauer, Christine
;
Spiekermann, Sarah
- In:
Pervasive advertising
,
(pp. 159-183)
.
2011
Persistent link: https://www.econbiz.de/10009348758
Saved in:
9
A standard for digital signage privacy
Geiger, Harley Lorenz
- In:
Pervasive advertising
,
(pp. 103-117)
.
2011
Persistent link: https://www.econbiz.de/10009348769
Saved in:
10
Activity-based advertising
Partridge, Kurt
;
Begole, Bo
- In:
Pervasive advertising
,
(pp. 83-101)
.
2011
Persistent link: https://www.econbiz.de/10009348776
Saved in:
11
Meaningful advertising
Waart, Peter van
;
Mulder, Ingrid
;
Bont, Cees de
- In:
Pervasive advertising
,
(pp. 57-81)
.
2011
Persistent link: https://www.econbiz.de/10009348778
Saved in:
12
Digital out-of-home media : means and effects of digital media in public space
Stalder, Ursula
- In:
Pervasive advertising
,
(pp. 31-56)
.
2011
Persistent link: https://www.econbiz.de/10009348793
Saved in:
13
Pervasive advertising
Müller, Jörg
;
Alt, Florian
;
Michelis, Daniel
- In:
Pervasive advertising
,
(pp. 1-29)
.
2011
Persistent link: https://www.econbiz.de/10009348794
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->