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person:"Kleijnen, Mirella"
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Mobile business
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Kleijnen, Mirella
Heinemann, Gerrit
27
Liébana-Cabanillas, Francisco
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Buse, Stephan
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Dwivedi, Yogesh Kumar
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Tiwari, Rajnish
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Lu, Yaobin
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Journal of service research : JSR
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ECONIS (ZBW)
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Knowledge creation through mobile social networks and its impact on intentions to use innovative mobile services
Kleijnen, Mirella
;
Lievens, Annouk
;
Ruyter, Ko de
; …
- In:
Journal of service research : JSR
12
(
2009/10
)
1
,
pp. 15-35
Persistent link: https://www.econbiz.de/10003877619
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2
Coupons going wireless : determinants of consumer intentions to redeem mobile coupons
Dickinger, Astrid
;
Kleijnen, Mirella
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
3
,
pp. 23-39
Persistent link: https://www.econbiz.de/10003838625
Saved in:
3
An assessment of value creation in mobile service delivery and the moderating role of time consciousness
Kleijnen, Mirella
;
Ruyter, Ko de
;
Wetzels, Martin
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10003438201
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