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~subject:"Mobile communications"
~person:"Stephen, Andrew T."
~person:"Karjaluoto, Heikki"
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Mobile communications
Mobile marketing
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Mobile Marketing
9
Mobilkommunikation
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Internet marketing
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Online-Marketing
6
Consumer behaviour
5
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5
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mobile marketing
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Stephen, Andrew T.
Karjaluoto, Heikki
Bauer, Hans H.
7
Shankar, Venkatesh
6
Luo, Xueming
5
Bart, Yakov
4
Ghose, Anindya
4
Leppäniemi, Matti
4
Neumann, Marcus M.
4
Reichardt, Tina
4
Spann, Martin
4
Andrews, Michelle
3
Barnes, Stuart J.
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Cui, Xuebin
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Fang, Zheng
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Giaglis, George M.
3
Narang, Unnati
3
Okazaki, Shintaro
3
Rafieian, Omid
3
Salo, Jari
3
Scornavacca, Eusebio
3
Yoganarasimhan, Hema
3
Zubcsek, Peter Pal
3
Amirkhanpour, Monaliz
2
Arnita, Devi
2
Azemi, Yllka
2
Bernritter, Stefan F.
2
Brandt, Tobias
2
Bryant, Melchior D.
2
Dirks, Thorsten
2
Drossos, Dimitris A.
2
Figge, Stefan
2
Florido-Benítez, Lázaro
2
Gao, Tao
2
Grewal, Dhruv
2
Högberg, Johan
2
Kannan, P. K.
2
Ketelaar, Paul E.
2
Kumar, Vikas
2
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
European journal of marketing : EJM
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Handbook of research on mobile marketing management
1
International advertising and communication : current insights and empirical findings
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of marketing research : JMR
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ECONIS (ZBW)
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1
In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren
;
Stephen, Andrew T.
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 791-808
Persistent link: https://www.econbiz.de/10012177648
Saved in:
2
Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
Saved in:
3
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
4
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
5
The mobile network as a new medium for marketing communications : a case study
Karjaluoto, Heikki
;
Leppäniemi, Matti
;
Sall, Jari
; …
- In:
Handbook of research in mobile business : technical, …
,
(pp. 334-342)
.
2009
Persistent link: https://www.econbiz.de/10003940545
Saved in:
6
Antecedents to permission based mobile marketing : an initial examination
Jayawardhena, Chanaka
;
Kuckertz, Andreas
;
Karjaluoto, Heikki
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 473-499
Persistent link: https://www.econbiz.de/10009525858
Saved in:
7
Integrated marketing communications in mobile context
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Sinisalo, Jaakko
; …
- In:
International advertising and communication : current …
,
(pp. 397-415)
.
2006
Persistent link: https://www.econbiz.de/10003378198
Saved in:
8
Factors affecting customers' willingness to receive mobile marketing
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Salo, Jari
; …
- In:
Advertising and communication : proceedings 4th …
,
(pp. 249-253)
.
2005
Persistent link: https://www.econbiz.de/10003353824
Saved in:
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