//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbook of research on mobile marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mobile commerce"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Mobile Business
9
Mobile business
9
Mobile communications
4
Mobilkommunikation
4
Innovation adoption
2
Innovationsakzeptanz
2
Internet marketing
2
Marketing management
2
Marketingmanagement
2
Mobile Marketing
2
Mobile marketing
2
Online-Marketing
2
Telecommunications services
2
Telekommunikationsdienst
2
Behaviour
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Business model
1
Consumer behaviour
1
Customer acquisition
1
Event marketing
1
Event-Marketing
1
Factor analysis
1
Faktorenanalyse
1
Fernsehen
1
Geschäftsmodell
1
Health insurance
1
Innovation diffusion
1
Innovationsdiffusion
1
Interdisciplinary research
1
Interdisziplinäre Forschung
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Krankenversicherung
1
Kundengewinnung
1
Marketing theory
1
Marketingtheorie
1
more ...
less ...
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Aufsatz im Buch
9
Book section
9
Case study
1
Fallstudie
1
Language
All
English
9
Author
All
Dölling, Steffen
1
Garito, Marco
1
Manganari, Emmanouela E.
1
Möhlenbruch, Dirk
1
Nasır, Süphan
1
Nohlen, Niklas
1
Pousttchi, Key
1
Reeh, Marc-Oliver
1
Riempp, Gerold
1
Ritschel, Falk
1
Schumacher, Henrik
1
Seal, Kala Chand
1
Siomkos, George J.
1
Smolnik, Stefan
1
Vatanparast, Ramin
1
Vrechopoulos, Adam P.
1
Wiedemann, Dietmar G.
1
Wiedmann, Klaus-Peter
1
more ...
less ...
Published in...
All
Handbook of research on mobile marketing management
Journal of retailing and consumer services
50
International journal of business information systems : IJBIS
24
Journal of payments strategy & systems
22
SpringerLink / Bücher
22
Technological forecasting & social change : an international journal
21
Journal of business research : JBR
20
International journal of e-business research : an official publication of the Information Resources Management Association
19
Information systems and e-business management : ISeB
18
Journal of internet commerce
17
International journal of electronic business
16
The international journal of bank marketing : IJBM
15
Electronic commerce research
14
Information systems research : ISR
14
M-commerce : global experiences and perspectives
14
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
E-Commerce Operations Management(2nd Edition )
12
Electronic commerce research and applications
12
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
12
International journal of bank marketing
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Premier reference source
12
Global mobile commerce : strategies, implementation, and case studies
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Trends in mobile technology and business in the Asia-Pacific region
11
International journal of technology marketing : IJTMkt
10
Journal of financial services marketing
10
Handbook of research in mobile business : technical, methodological, and social perspectives
9
International journal of electronic commerce : IJEC
9
International journal of electronic customer relationship management : IJECRM
9
International journal of electronic finance : IJEF
9
International journal of internet marketing and advertising : IJIMA
9
International journal of networking and virtual organisations : IJNVO
9
International journal of retail & distribution management
9
Journal of electronic commerce research : JECR
9
Journal of global information management : an official publication of the Information Resources Management Association
9
Mobile electronic commerce : foundations, development, and applications
9
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mobile marketing management : marketing objectives, campaign types and implementation techniques
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Handbook of research on mobile marketing management
,
(pp. 1-9)
.
2010
Persistent link: https://www.econbiz.de/10003919335
Saved in:
2
A framework for understanding mobile value offering through multi-country studies
Seal, Kala Chand
- In:
Handbook of research on mobile marketing management
,
(pp. 129-156)
.
2010
Persistent link: https://www.econbiz.de/10003919352
Saved in:
3
Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
Saved in:
4
Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
5
Mobile customer acquisition in the Swiss health care industry : an empirical study
Nohlen, Niklas
;
Smolnik, Stefan
;
Riempp, Gerold
- In:
Handbook of research on mobile marketing management
,
(pp. 213-235)
.
2010
Persistent link: https://www.econbiz.de/10003919364
Saved in:
6
Theories behind mobile marketing research
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 255-278)
.
2010
Persistent link: https://www.econbiz.de/10003919369
Saved in:
7
Mobile store environment dynamics : an interdisciplinary approach
Vrechopoulos, Adam P.
;
Manganari, Emmanouela E.
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 346-361)
.
2010
Persistent link: https://www.econbiz.de/10003919388
Saved in:
8
Mobile business and mobile TV : available technologies, future opportunities and new marketing trends
Garito, Marco
- In:
Handbook of research on mobile marketing management
,
(pp. 457-467)
.
2010
Persistent link: https://www.econbiz.de/10003919400
Saved in:
9
Interactive customer retention management for mobile commerce
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Falk
- In:
Handbook of research on mobile marketing management
,
(pp. 437-456)
.
2010
Persistent link: https://www.econbiz.de/10003919397
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->