//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Handbook of research in mobile business : technical, methodological, and social perspectives"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mobilfunkdienste"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Mobile communications
54
Mobilkommunikation
54
Mobile Marketing
9
Mobile marketing
9
Mobile Business
8
Mobile business
8
Consumer behaviour
6
Konsumentenverhalten
6
Mobile Anwendung
6
Mobile application
6
Beziehungsmarketing
5
Marketing management
5
Marketingmanagement
5
Relationship marketing
5
Betriebliches Informationssystem
4
Business intelligence system
4
Digitale Dienste
4
Direct marketing
4
Direktmarketing
4
Innovation adoption
4
Innovationsakzeptanz
4
Strategic management
4
Strategisches Management
4
Target group
4
Web-based service
4
Zielgruppe
4
Deutschland
3
Erfolgsfaktor
3
Germany
3
Internet marketing
3
Online-Marketing
3
Success factor
3
USA
3
United States
3
Business network
2
Enterprise architecture
2
Funktechnik
2
Information behaviour
2
Informationsverhalten
2
Inter-firm cooperation
2
more ...
less ...
Type of publication
All
Article
54
Type of publication (narrower categories)
All
Aufsatz im Buch
54
Book section
54
Case study
2
Fallstudie
2
Language
All
English
54
Author
All
Unhelkar, Bhuvan
11
Ghanbary, Abbass
3
Karjaluoto, Heikki
3
Ferri, Fernando
2
Grifoni, Patrizia
2
Klaus, Martin
2
Leppäniemi, Matti
2
Nasır, Süphan
2
Sherringham, Keith
2
Wagner, Ralf
2
Agapiou, George
1
Akter, Shahriar
1
Aldas-Manzano, Joaquin
1
Atkins, Anthony S.
1
Banakar, R. M.
1
Barnes, Stuart J.
1
Brown, Mark
1
Carroll, Amy
1
Charsky, Carol
1
Chochliouros, Ioannis P.
1
Curtis, David
1
D'Andrea, Alessia
1
Daim, Tugrul U.
1
Desai, Manish
1
Drossos, Dimitris
1
Eriksson, Carina Ihlström
1
Gala, Jigisha
1
Garito, Marco
1
Gasmelseid, Tagelsir Mohamed
1
Giaglis, George M.
1
Guzzo, Tiziana
1
Harmon, Robert
1
Haunstetter, Tobias
1
Heinemann, Andreas
1
Jasola, Sanjay
1
Kalra, Rishi
1
Kautonen, Teemu
1
Kondo, Fumiyo N.
1
Lazaridis, Nikolaos
1
Lee, Dennis
1
more ...
less ...
Published in...
All
Handbook of research on mobile marketing management
Handbook of research in mobile business : technical, methodological, and social perspectives
Telecommunications policy : the international journal of digital economy, data sciences and new media
279
Technological forecasting & social change : an international journal
92
Journal of retailing and consumer services
70
Information economics and policy : IEP
46
AGDI working paper
41
Journal of business research : JBR
38
International journal of networking and virtual organisations : IJNVO
37
International journal of business information systems : IJBIS
33
SpringerLink / Bücher
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Information systems research : ISR
27
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
27
CESifo working papers
25
Discussion paper / Centre for Economic Policy Research
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Research policy : policy, management and economic studies of science, technology and innovation
23
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
22
NBER working paper series
22
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
22
Working paper
22
Applied economics
21
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
21
Tourism management : research, policies, practice
20
International journal of hospitality management
19
International journal of industrial organization
18
Electronic markets : the international journal on networked business
17
International journal of electronic business
17
NBER Working Paper
17
Electronic commerce research
16
Mobile virtual work : a new paradigm? ; With 26 tables
16
NET Institute Working Paper
16
Technology analysis & strategic management
16
Working paper / National Bureau of Economic Research, Inc.
16
Applied economics letters
15
Discussion papers / CEPR
15
Information systems and e-business management : ISeB
15
Journal of payments strategy & systems
15
more ...
less ...
Source
All
ECONIS (ZBW)
54
Showing
1
-
50
of
54
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Reviewing mobile marketing research to date : towards ubiquitous marketing
Drossos, Dimitris
;
Giaglis, George M.
- In:
Handbook of research on mobile marketing management
,
(pp. 10-36)
.
2010
Persistent link: https://www.econbiz.de/10003919337
Saved in:
2
Framework for mobile marketing : the locales framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
- In:
Handbook of research on mobile marketing management
,
(pp. 37-57)
.
2010
Persistent link: https://www.econbiz.de/10003919339
Saved in:
3
Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 58-76)
.
2010
Persistent link: https://www.econbiz.de/10003919340
Saved in:
4
Advertising challenges in ubiquitous media environments
Åkesson, Maria
;
Eriksson, Carina Ihlström
- In:
Handbook of research on mobile marketing management
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003919343
Saved in:
5
Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
- In:
Handbook of research on mobile marketing management
,
(pp. 94-114)
.
2010
Persistent link: https://www.econbiz.de/10003919346
Saved in:
6
Situation approach as success factor of mobile marketing
Link, Jörg
;
Seidl, Franziska
- In:
Handbook of research on mobile marketing management
,
(pp. 115-128)
.
2010
Persistent link: https://www.econbiz.de/10003919348
Saved in:
7
Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
Saved in:
8
Mobile customer relationship management (mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
- In:
Handbook of research on mobile marketing management
,
(pp. 173-189)
.
2010
Persistent link: https://www.econbiz.de/10003919361
Saved in:
9
Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
10
Mobile customer acquisition in the Swiss health care industry : an empirical study
Nohlen, Niklas
;
Smolnik, Stefan
;
Riempp, Gerold
- In:
Handbook of research on mobile marketing management
,
(pp. 213-235)
.
2010
Persistent link: https://www.econbiz.de/10003919364
Saved in:
11
Opportunistic networks as an enabling technology for mobile word-of-mouth advertising
Heinemann, Andreas
;
Straub, Tobias
- In:
Handbook of research on mobile marketing management
,
(pp. 236-253)
.
2010
Persistent link: https://www.econbiz.de/10003919366
Saved in:
12
In search of successful mobile advertising : consumer and business perspectives
Barnes, Stuart J.
;
Scornavacca, Eusebio
;
McKenzie, Jonathon
- In:
Handbook of research on mobile marketing management
,
(pp. 279-302)
.
2010
Persistent link: https://www.econbiz.de/10003919371
Saved in:
13
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
14
Mobile DM coupon promotion in Japan : a case study on response behavior changes in services consumption
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 323-345)
.
2010
Persistent link: https://www.econbiz.de/10003919384
Saved in:
15
Mobile loyalty programs : relevance for the relationship management and consumer acceptance
Mann, Andreas
;
Prein, Jan
- In:
Handbook of research on mobile marketing management
,
(pp. 362-380)
.
2010
Persistent link: https://www.econbiz.de/10003919390
Saved in:
16
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
Saved in:
17
Integrating mobile marketing into the marketing communication : exemplification of mobile marketing campaigns
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 417-436)
.
2010
Persistent link: https://www.econbiz.de/10003919395
Saved in:
18
Mobile business and mobile TV : available technologies, future opportunities and new marketing trends
Garito, Marco
- In:
Handbook of research on mobile marketing management
,
(pp. 457-467)
.
2010
Persistent link: https://www.econbiz.de/10003919400
Saved in:
19
Strategic view on creating business value through mobile technologies
Younessi, Houman
- In:
Handbook of research in mobile business : technical, …
,
(pp. 1-11)
.
2009
Persistent link: https://www.econbiz.de/10003940289
Saved in:
20
A methodology and framework for extending mobile transformations to mobile collaborations for SMEs
Marmaridis, Ioakim
- In:
Handbook of research in mobile business : technical, …
,
(pp. 25-32)
.
2009
Persistent link: https://www.econbiz.de/10003940292
Saved in:
21
Context aware mobility management
Pedrasa, Jhoanna Rhodette
;
Perera, Eranga
;
Seneviratne, …
- In:
Handbook of research in mobile business : technical, …
,
(pp. 33-44)
.
2009
Persistent link: https://www.econbiz.de/10003940294
Saved in:
22
Assessing the future of location-based services : technologies, applications, and strategies
Harmon, Robert
;
Daim, Tugrul U.
- In:
Handbook of research in mobile business : technical, …
,
(pp. 45-62)
.
2009
Persistent link: https://www.econbiz.de/10003940296
Saved in:
23
Creation of a process framework for transitioning to a mobile enterprise
Unhelkar, Bhuvan
- In:
Handbook of research in mobile business : technical, …
,
(pp. 63-72)
.
2009
Persistent link: https://www.econbiz.de/10003940302
Saved in:
24
Transitioning of existing business processes to collaborative and mobile business processes : an action research based on a security service organization
Ghanbary, Abbass
;
Unhelkar, Bhuvan
- In:
Handbook of research in mobile business : technical, …
,
(pp. 83-93)
.
2009
Persistent link: https://www.econbiz.de/10003940306
Saved in:
25
Strategic elements for the mobile enablement of business
Sherringham, Keith
;
Unhelkar, Bhuvan
- In:
Handbook of research in mobile business : technical, …
,
(pp. 94-103)
.
2009
Persistent link: https://www.econbiz.de/10003940307
Saved in:
26
Mobile strategy for e-business solution
Atkins, Anthony S.
;
Nizam Pengiran Haji Ali, A. K. Hairul
- In:
Handbook of research in mobile business : technical, …
,
(pp. 104-112)
.
2009
Persistent link: https://www.econbiz.de/10003940309
Saved in:
27
Extending collaborative business model with mobility and its implementation in the medical tourism industry
Lingarchani, Amit
- In:
Handbook of research in mobile business : technical, …
,
(pp. 150-159)
.
2009
Persistent link: https://www.econbiz.de/10003940445
Saved in:
28
Mobile applications development methodology
Rupnik, Rok
- In:
Handbook of research in mobile business : technical, …
,
(pp. 160-172)
.
2009
Persistent link: https://www.econbiz.de/10003940464
Saved in:
29
Real time decision making and mobile technologies
Sherringham, Keith
;
Unhelkar, Bhuvan
- In:
Handbook of research in mobile business : technical, …
,
(pp. 173-181)
.
2009
Persistent link: https://www.econbiz.de/10003940467
Saved in:
30
Channel optimization for on field sales force by integration of business software on mobile platforms
Kalra, Rishi
;
Nanchahal, Amit
- In:
Handbook of research in mobile business : technical, …
,
(pp. 182-193)
.
2009
Persistent link: https://www.econbiz.de/10003940469
Saved in:
31
A composite software framework approach for mobile application development
Maharmeh, Mohammed
;
Unhelkar, Bhuvan
- In:
Handbook of research in mobile business : technical, …
,
(pp. 194-199)
.
2009
Persistent link: https://www.econbiz.de/10003940471
Saved in:
32
Mobile devices and mobile applications
Charsky, Carol
;
Raisinghani, Mahesh
- In:
Handbook of research in mobile business : technical, …
,
(pp. 200-205)
.
2009
Persistent link: https://www.econbiz.de/10003940474
Saved in:
33
Cultural impacts on the spread of mobile commerce : an international comparison
Wagner, Ralf
;
Klaus, Martin
- In:
Handbook of research in mobile business : technical, …
,
(pp. 245-259)
.
2009
Persistent link: https://www.econbiz.de/10003940521
Saved in:
34
Mobile direct marketing
Wagner, Ralf
;
Klaus, Martin
- In:
Handbook of research in mobile business : technical, …
,
(pp. 269-281)
.
2009
Persistent link: https://www.econbiz.de/10003940523
Saved in:
35
Mobile commerce adoption in Spain : the influence of consumer attitudes and ICT usage behaviour
Aldas-Manzano, Joaquin
;
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
- In:
Handbook of research in mobile business : technical, …
,
(pp. 282-292)
.
2009
Persistent link: https://www.econbiz.de/10003940526
Saved in:
36
Social aspects of mobile technologies on web tourism trend
Ferri, Fernando
;
Grifoni, Patrizia
;
Guzzo, Tiziana
- In:
Handbook of research in mobile business : technical, …
,
(pp. 293-303)
.
2009
Persistent link: https://www.econbiz.de/10003940529
Saved in:
37
Sources of trust and consumers’ participation in permission-based mobile marketing
Karjaluoto, Heikki
;
Kautonen, Teemu
- In:
Handbook of research in mobile business : technical, …
,
(pp. 304-315)
.
2009
Persistent link: https://www.econbiz.de/10003940532
Saved in:
38
Social impacts of mobile virtual communities on healthcare
D'Andrea, Alessia
;
Ferri, Fernando
;
Grifoni, Patrizia
- In:
Handbook of research in mobile business : technical, …
,
(pp. 316-327)
.
2009
Persistent link: https://www.econbiz.de/10003940537
Saved in:
39
Impact of mobile technologies and gadgets on adolescent’s interpersonal relationships
Gala, Jigisha
;
Unhelkar, Bhuvan
- In:
Handbook of research in mobile business : technical, …
,
(pp. 328-333)
.
2009
Persistent link: https://www.econbiz.de/10003940541
Saved in:
40
The mobile network as a new medium for marketing communications : a case study
Karjaluoto, Heikki
;
Leppäniemi, Matti
;
Sall, Jari
; …
- In:
Handbook of research in mobile business : technical, …
,
(pp. 334-342)
.
2009
Persistent link: https://www.econbiz.de/10003940545
Saved in:
41
ISI cancellation in 4G wireless mobiles
Priyatam, Kumar
;
Banakar, R. M.
;
Shankaranand, B.
- In:
Handbook of research in mobile business : technical, …
,
(pp. 354-367)
.
2009
Persistent link: https://www.econbiz.de/10003940556
Saved in:
42
Cell broadcasting opportunities of modern mobile communications and its usage in emergency warning facilities
Chochliouros, Ioannis P.
;
Spiliopoulou, Anastasia S.
; …
- In:
Handbook of research in mobile business : technical, …
,
(pp. 375-387)
.
2009
Persistent link: https://www.econbiz.de/10003940605
Saved in:
43
Mobility in IP networks
Jasola, Sanjay
;
Sharma, Ramesh C.
- In:
Handbook of research in mobile business : technical, …
,
(pp. 422-431)
.
2009
Persistent link: https://www.econbiz.de/10003940613
Saved in:
44
Role of mobile technologies in an environmentally responsible business strategy
Trivedi, Bharti
;
Unhelkar, Bhuvan
- In:
Handbook of research in mobile business : technical, …
,
(pp. 432-439)
.
2009
Persistent link: https://www.econbiz.de/10003940614
Saved in:
45
Mobile technologies extending ERP systems
Werth, Dirk
;
Makuch, Paul
- In:
Handbook of research in mobile business : technical, …
,
(pp. 440-444)
.
2009
Persistent link: https://www.econbiz.de/10003940615
Saved in:
46
Independent component analysis algorithms in wireless communication systems
Parmar, Sargam
;
Unhelkar, Bhuvan
- In:
Handbook of research in mobile business : technical, …
,
(pp. 456-463)
.
2009
Persistent link: https://www.econbiz.de/10003940617
Saved in:
47
Extending enterprise architecture with mobility
Wu, Ming-chien
;
Unhelkar, Bhuvan
- In:
Handbook of research in mobile business : technical, …
,
(pp. 487-498)
.
2009
Persistent link: https://www.econbiz.de/10003940628
Saved in:
48
Extending enterprise application integration (EAI) with mobile and web services technologies
Ghanbary, Abbass
;
Unhelkar, Bhuvan
- In:
Handbook of research in mobile business : technical, …
,
(pp. 499-517)
.
2009
Persistent link: https://www.econbiz.de/10003940629
Saved in:
49
Investigation into the impact of integration of mobile technology applications into enterprise architecture
Curtis, David
;
Wu, Ming-chien Mindy
- In:
Handbook of research in mobile business : technical, …
,
(pp. 529-540)
.
2009
Persistent link: https://www.econbiz.de/10003940635
Saved in:
50
Security in mobile ad hoc networks
Mehul, Ekata
;
Limaye, Vikram
- In:
Handbook of research in mobile business : technical, …
,
(pp. 541-558)
.
2009
Persistent link: https://www.econbiz.de/10003940636
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->