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isPartOf:"Handbook of research on mobile marketing management"
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Mobile communications
36
Mobilkommunikation
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Mobile Marketing
8
Mobile marketing
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Consumer behaviour
7
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Mobile phone
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Mobiltelefon
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Nasır, Süphan
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Handbook of research on mobile marketing management
International journal of industrial organization
Telecommunications policy : the international journal of digital economy, data sciences and new media
279
Technological forecasting & social change : an international journal
92
Journal of retailing and consumer services
70
Information economics and policy : IEP
46
AGDI working paper
41
Journal of business research : JBR
38
International journal of networking and virtual organisations : IJNVO
37
Handbook of research in mobile business : technical, methodological, and social perspectives
36
International journal of business information systems : IJBIS
33
SpringerLink / Bücher
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Information systems research : ISR
27
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
27
CESifo working papers
25
Discussion paper / Centre for Economic Policy Research
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Research policy : policy, management and economic studies of science, technology and innovation
23
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
22
NBER working paper series
22
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
22
Working paper
22
Applied economics
21
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
21
Tourism management : research, policies, practice
20
International journal of hospitality management
19
Electronic markets : the international journal on networked business
17
International journal of electronic business
17
NBER Working Paper
17
Electronic commerce research
16
Mobile virtual work : a new paradigm? ; With 26 tables
16
NET Institute Working Paper
16
Technology analysis & strategic management
16
Working paper / National Bureau of Economic Research, Inc.
16
Applied economics letters
15
Discussion papers / CEPR
15
Information systems and e-business management : ISeB
15
Journal of payments strategy & systems
15
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ECONIS (ZBW)
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1
Demand for in-app purchases in mobile apps : a difference-in-difference approach
Enache, Andreea
;
Friberg, Richard
;
Wiklander, Magnus
- In:
International journal of industrial organization
88
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014299593
Saved in:
2
An empirical model of the effects of "ill shock" regulation in mobile telecommunication markets
Chen, Jiawei
;
Jiang, Lai
;
Shah, Saad Andalib Syed
- In:
International journal of industrial organization
83
(
2022
),
pp. 1-24
Persistent link: https://www.econbiz.de/10013411106
Saved in:
3
Strategic interactions in mobile network investment with a new entrant and unobserved heterogeneity
Marcoux, Mathieu
- In:
International journal of industrial organization
82
(
2022
),
pp. 1-22
Persistent link: https://www.econbiz.de/10013271933
Saved in:
4
Distribution of the benefits of regulation vs. competition : The case of mobile telephony in South Africa
Hawthorne, Ryan
;
Grzybowski, Lukasz
- In:
International journal of industrial organization
74
(
2021
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012802426
Saved in:
5
Auctioning the digital dividend : a model for spectrum auctions
Daglish, Toby
;
Sağlam, Yiğit
;
Ho, Phuong
- In:
International journal of industrial organization
53
(
2017
),
pp. 63-98
Persistent link: https://www.econbiz.de/10011804689
Saved in:
6
Frontiers in spectrum auction design
Bichler, Martin
;
Goeree, Jacob K.
- In:
International journal of industrial organization
50
(
2017
),
pp. 372-391
Persistent link: https://www.econbiz.de/10011820572
Saved in:
7
Who should handle retail? : vertical contracts, customer service, and social welfare in a Chinese mobile phone market
Li, Jia
;
Moul, Charles C.
- In:
International journal of industrial organization
39
(
2015
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011486175
Saved in:
8
Competition between multiple asymmetric networks : theory and applications
Hörnig, Steffen
- In:
International journal of industrial organization
32
(
2014
),
pp. 57-69
Persistent link: https://www.econbiz.de/10010372627
Saved in:
9
Evolving technologies and standards regulation
Cabral, Luís M. B.
;
Salant, David J.
- In:
International journal of industrial organization
36
(
2014
),
pp. 48-56
Persistent link: https://www.econbiz.de/10010469896
Saved in:
10
Tariff-mediated network effects versus strategic discounting : evidence from German mobile telecommunications
Zucchini, Leon
;
Claussen, Jörg
;
Trüg, Moritz
- In:
International journal of industrial organization
31
(
2013
)
6
,
pp. 751-759
Persistent link: https://www.econbiz.de/10010257867
Saved in:
11
Termination fees revisited
Jullien, Bruno
;
Rey, Patrick
;
Sand-Zantman, Wilfried
- In:
International journal of industrial organization
31
(
2013
)
6
,
pp. 738-750
Persistent link: https://www.econbiz.de/10010257869
Saved in:
12
Market structure, regulation and the speed of mobile network penetration
Li, Yan
;
Lyons, Bruce R.
- In:
International journal of industrial organization
30
(
2012
)
6
,
pp. 697-707
Persistent link: https://www.econbiz.de/10009699642
Saved in:
13
Promoting network competition by regulating termination charges
Hurkens, Sjaak
;
Jeon, Doh-Shin
- In:
International journal of industrial organization
30
(
2012
)
6
,
pp. 541-552
Persistent link: https://www.econbiz.de/10009699680
Saved in:
14
Identifying critical mass in the global cellular telephony market
Grajek, Michał
;
Kretschmer, Tobias
- In:
International journal of industrial organization
30
(
2012
)
6
,
pp. 496-507
Persistent link: https://www.econbiz.de/10009699690
Saved in:
15
Reviewing mobile marketing research to date : towards ubiquitous marketing
Drossos, Dimitris
;
Giaglis, George M.
- In:
Handbook of research on mobile marketing management
,
(pp. 10-36)
.
2010
Persistent link: https://www.econbiz.de/10003919337
Saved in:
16
Framework for mobile marketing : the locales framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
- In:
Handbook of research on mobile marketing management
,
(pp. 37-57)
.
2010
Persistent link: https://www.econbiz.de/10003919339
Saved in:
17
Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 58-76)
.
2010
Persistent link: https://www.econbiz.de/10003919340
Saved in:
18
Advertising challenges in ubiquitous media environments
Åkesson, Maria
;
Eriksson, Carina Ihlström
- In:
Handbook of research on mobile marketing management
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003919343
Saved in:
19
Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
- In:
Handbook of research on mobile marketing management
,
(pp. 94-114)
.
2010
Persistent link: https://www.econbiz.de/10003919346
Saved in:
20
Situation approach as success factor of mobile marketing
Link, Jörg
;
Seidl, Franziska
- In:
Handbook of research on mobile marketing management
,
(pp. 115-128)
.
2010
Persistent link: https://www.econbiz.de/10003919348
Saved in:
21
Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
Saved in:
22
Mobile customer relationship management (mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
- In:
Handbook of research on mobile marketing management
,
(pp. 173-189)
.
2010
Persistent link: https://www.econbiz.de/10003919361
Saved in:
23
Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
24
Mobile customer acquisition in the Swiss health care industry : an empirical study
Nohlen, Niklas
;
Smolnik, Stefan
;
Riempp, Gerold
- In:
Handbook of research on mobile marketing management
,
(pp. 213-235)
.
2010
Persistent link: https://www.econbiz.de/10003919364
Saved in:
25
Opportunistic networks as an enabling technology for mobile word-of-mouth advertising
Heinemann, Andreas
;
Straub, Tobias
- In:
Handbook of research on mobile marketing management
,
(pp. 236-253)
.
2010
Persistent link: https://www.econbiz.de/10003919366
Saved in:
26
In search of successful mobile advertising : consumer and business perspectives
Barnes, Stuart J.
;
Scornavacca, Eusebio
;
McKenzie, Jonathon
- In:
Handbook of research on mobile marketing management
,
(pp. 279-302)
.
2010
Persistent link: https://www.econbiz.de/10003919371
Saved in:
27
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
28
Mobile DM coupon promotion in Japan : a case study on response behavior changes in services consumption
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 323-345)
.
2010
Persistent link: https://www.econbiz.de/10003919384
Saved in:
29
Mobile loyalty programs : relevance for the relationship management and consumer acceptance
Mann, Andreas
;
Prein, Jan
- In:
Handbook of research on mobile marketing management
,
(pp. 362-380)
.
2010
Persistent link: https://www.econbiz.de/10003919390
Saved in:
30
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
Saved in:
31
Integrating mobile marketing into the marketing communication : exemplification of mobile marketing campaigns
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 417-436)
.
2010
Persistent link: https://www.econbiz.de/10003919395
Saved in:
32
Mobile business and mobile TV : available technologies, future opportunities and new marketing trends
Garito, Marco
- In:
Handbook of research on mobile marketing management
,
(pp. 457-467)
.
2010
Persistent link: https://www.econbiz.de/10003919400
Saved in:
33
Auctions to implement the efficient market structure
Gebhardt, Georg
;
Wambach, Achim
- In:
International journal of industrial organization
26
(
2008
)
3
,
pp. 846-859
Persistent link: https://www.econbiz.de/10003724540
Saved in:
34
Intergenerational effects in the diffusion of new technology : the case of mobile phones
Liikanen, Jukka
;
Stoneman, Paul
;
Toivanen, Otto
- In:
International journal of industrial organization
22
(
2004
)
8/9
,
pp. 1137-1154
Persistent link: https://www.econbiz.de/10002485147
Saved in:
35
Low price equilibrium in multi-unit auctions : the GSM spectrum auction in Germany
Grimm, Veronika
;
Riedel, Frank
;
Wolfstetter, Elmar
- In:
International journal of industrial organization
21
(
2003
)
10
,
pp. 1557-1569
Persistent link: https://www.econbiz.de/10001801609
Saved in:
36
The evolution of markets under entry and standards regulation : the case of global mobile telecommunications
Gruber, Harald
;
Verboven, Frank
- In:
International journal of industrial organization
19
(
2001
)
7
,
pp. 1189-1212
Persistent link: https://www.econbiz.de/10001587482
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