//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of information systems and change management : IJISCM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Motion picture"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Consumer behaviour
1
Customer integration
1
Film
1
Film industry
1
Filmwirtschaft
1
Gesundheitsvorsorge
1
Konsumentenverhalten
1
Kundenintegration
1
MGC
1
Preventive care
1
Relationship marketing
1
Social Web
1
Social web
1
Twitter
1
Viral marketing
1
Virales Marketing
1
WOM
1
customer engagement
1
marketer-generated content
1
motion picture
1
social media
1
word-of-mouth
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Oh, Chong
1
Published in...
All
International journal of information systems and change management : IJISCM
The American journal of economics and sociology
20
The journal of media economics
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
NBER working paper series
7
Journal of cultural economics
6
Applied economics letters
5
NBER Working Paper
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of Cultural Economics
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
Marketing letters : a journal of research in marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
American economic review
2
Applied economics
2
Australasian marketing journal
2
Handbook of research on transmedia storytelling, audience engagement, and business strategies
2
Harvard-Business-Manager : das Wissen der Besten
2
Information economics and policy : IEP
2
Information systems research : ISR
2
International journal of advertising : the review of marketing communications
2
Journal of global fashion marketing : JGfM
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of media business studies
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Reihe: Marketing und Medien
2
Routledge economics and popular culture
2
Routledge interpretive marketing research
2
The journal of industrial economics
2
Working papers / ADB Institute
2
ZEW discussion papers
2
ADBI Working Paper
1
ANU working papers in economics and econometrics
1
Academy of Management perspectives : AMP
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer engagement, word-of-mouth and box office : the case of movie tweets
Oh, Chong
- In:
International journal of information systems and change …
6
(
2013
)
4
,
pp. 338-352
Persistent link: https://www.econbiz.de/10010395798
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->