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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Motion picture industry"
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Film industry
11
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11
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Vertriebsweg
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Consumer behaviour
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Kino
2
Konsumentenverhalten
2
Movie theatre
2
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Chintagunta, Pradeep K.
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August, Terrence
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Swami, Sanjeev
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Valletti, Tommaso M.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of cultural economics
53
The journal of media economics
31
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
26
NBER working paper series
19
Journal of business research : JBR
17
Journal of travel and tourism marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Working paper / National Bureau of Economic Research, Inc.
16
NBER Working Paper
15
Applied economics letters
14
International journal of arts management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Working Papers / Department of Economics, University of Calgary
12
Applied economics
11
Business of bollywood : the changing dimensions
11
Journal of media business studies
11
Information economics and policy : IEP
10
Marketing letters : a journal of research in marketing
10
Industry and innovation
9
Journal of marketing
9
Journal of the Academy of Marketing Science
9
Psychology & marketing
9
Creative industries and developing countries : voice, choice and economic growth
8
Journal of promotion management : JPM
8
SpringerLink / Bücher
8
Trade information bulletin
8
Kom / Kommission der Europäischen Gemeinschaften
7
Working paper series
7
Business history
6
Economic history working papers / LSE, Economic History Department
6
Economic research
6
Harvard business review : HBR
6
International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
6
International journal of industrial organization
6
Journal of global fashion marketing : JGfM
6
Reports and papers on mass communication
6
Review of industrial organization : RIO
6
Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
6
The journal of law & economics
6
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ECONIS (ZBW)
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1
Digitization and flexibility : evidence from the South Korean movie market
Yang, Joonhyuk
;
Anderson, Eric T.
;
Gordon, Brett R.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 821-843
Persistent link: https://www.econbiz.de/10012668038
Saved in:
2
Frontiers : in-consumption social listening with moment-to-moment unstructured data : the case of movie appreciation and live comments
Zhang, Qiang
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 285-295
Persistent link: https://www.econbiz.de/10012212445
Saved in:
3
Can emerging markets tilt global product design? : impacts of Chinese colorism on Hollywood castings
Hermosilla, Manuel
;
Gutiérrez-Navratil, Fernanda
; …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 356-381
Persistent link: https://www.econbiz.de/10011884340
Saved in:
4
Impact of competition on product decisions : movie choices of exhibitors
Orhun, A. Yeşim
;
Venkataraman, Sriram
;
Chintagunta, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 73-92
Persistent link: https://www.econbiz.de/10011437605
Saved in:
5
Optimal timing of sequential distribution : the impact of congestion externalities and day-and-date strategies
August, Terrence
;
Dao, Duy
;
Shin, Hyoduk
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011372778
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6
Intertemporal movie distribution : versioning when customers can buy both versions
Calzada, Joan
;
Valletti, Tommaso M.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 649-667
Persistent link: https://www.econbiz.de/10009614315
Saved in:
7
The effects of online user reviews on movie box office performance : accounting for sequential rollout and aggregation across local markets
Chintagunta, Pradeep K.
;
Gopinath, Shyam
;
Venkataraman, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 944-957
Persistent link: https://www.econbiz.de/10008736160
Saved in:
8
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
Nam, Sungjoon
;
Manchanda, Punjeet
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 690-700
Persistent link: https://www.econbiz.de/10008652621
Saved in:
9
Financing as a marketing strategy
Seog, S. Hun
;
Hyun, Yong J.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 526-540
Persistent link: https://www.econbiz.de/10003868045
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10
Movie advertising and the stock market valuation of studios : a case of "great expectations?"
Joshi, Amit M.
;
Hanssens, Dominique M.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 239-250
Persistent link: https://www.econbiz.de/10003843292
Saved in:
11
How complex do movie channel contracts need to be?
Raut, Sumit
;
Swami, Sanjeev
;
Lee, Eunkyu
;
Weinberg, …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 627-641
Persistent link: https://www.econbiz.de/10003765824
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