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subject:"Marketingmanagement"
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Search: subject_exact:"Motor racing"
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Marketingmanagement
Motorsport
139
Professional sports
37
Profisport
37
Sponsoring
33
Sponsorship
33
USA
33
United States
33
Sportmarketing
30
Sports marketing
30
Sport event
25
Sportveranstaltung
25
Consumer behaviour
15
Konsumentenverhalten
15
Deutschland
13
Germany
13
Welt
13
World
13
Competition
12
Wettbewerb
12
Beziehungsmarketing
9
Relationship marketing
9
Sport
9
Sport organization
9
Sportorganisation
9
Sports
9
Sports economics
9
Sportökonomik
9
Advertising effects
7
Marketing management
7
Theorie
7
Theory
7
Werbewirkung
7
Automotive industry
6
Firm performance
6
Formula One
6
Kfz-Industrie
6
Strategisches Management
6
Unternehmenserfolg
6
competitive balance
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English
5
German
2
Author
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Cobbs, Joe
2
Jensen, Jonathan A.
2
Brasel, S. Adam
1
Chan, Kwong
1
DeGaris, Larry
1
Fuchs, Andreas
1
Gips, James
1
Groza, Mark D.
1
Tyler, B. David
1
Vulpus, Stephan
1
Wendt, Patrick
1
Woisetschläger, David
1
Young, Joyce A.
1
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International journal of sport management and marketing : IJSMM
2
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of global marketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
7
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1
Prioritizing sponsorship resources in formula one racing : a longitudinal analysis
Cobbs, Joe
;
Tyler, B. David
;
Jensen, Jonathan A.
;
Chan, …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011669269
Saved in:
2
The niche portfolio strategy to global expansion : the influence of market resources on demand for formula one racing
Jensen, Jonathan A.
;
Cobbs, Joe
;
Groza, Mark D.
- In:
Journal of global marketing
27
(
2014
)
4
,
pp. 247-261
Persistent link: https://www.econbiz.de/10010408313
Saved in:
3
Red bull "gives you wings" for better or worse : a double-edged impact of brand exposure on consumer performance
Brasel, S. Adam
;
Gips, James
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 57-64
Persistent link: https://www.econbiz.de/10008909933
Saved in:
4
The IndyCar Series : a marketing channels perspective
Young, Joyce A.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 57-72
Persistent link: https://www.econbiz.de/10008650624
Saved in:
5
The benefits grid : translating motorsports sponsorship features into sponsor benefits
DeGaris, Larry
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 21-29
Persistent link: https://www.econbiz.de/10008650627
Saved in:
6
Emotionale Aufladung einer Marke am Beispiel des Formel 1-Engagements der Toyota Motor Corporation
Fuchs, Andreas
;
Wendt, Patrick
;
Woisetschläger, David
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 239-256)
.
2007
Persistent link: https://www.econbiz.de/10003511643
Saved in:
7
Das strategische Marketing-Management von Motorsportprojekten der Automobil-Industrie : aufgezeigt an der Rennsport-Serie Formel 1
Vulpus, Stephan
-
2001
Persistent link: https://www.econbiz.de/10001607590
Saved in:
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