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~person:"Jensen, Jonathan A."
~person:"Budzinski, Oliver"
~isPartOf:"Journal of global marketing"
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Journal of global marketing
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Journal of advertising research
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Contemporary research in sports economics : proceedings of the 5th ESEA Conference
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Journal of sport management : the official journal of the North American Society of Sport Management
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Outcome uncertainty in sporting events : winning, losing and competitive balance
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The niche portfolio strategy to global expansion : the influence of market resources on demand for formula one racing
Jensen, Jonathan A.
;
Cobbs, Joe
;
Groza, Mark D.
- In:
Journal of global marketing
27
(
2014
)
4
,
pp. 247-261
Persistent link: https://www.econbiz.de/10010408313
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