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isPartOf:"International journal of sport management and marketing : IJSMM"
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Motorsport
12
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11
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8
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Sport event
7
Sportveranstaltung
7
Sportmarketing
6
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O'Roark, J. Brian
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O'Rourke, Patrick K.
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Roy, Donald P.
1
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International journal of sport management and marketing : IJSMM
International journal of sports marketing & sponsorship
9
Journal of sports economics
7
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal of advertising research
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
SpringerLink / Bücher
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
2
Research
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Schriftenreihe der Ruhr Campus Academy (RCA)
2
Sport management review
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer eBook Collection
2
13 Fallstudien aus der Industrie
1
Academy of Management journal : AMJ
1
Betrieb von Sport- und Veranstaltungsimmobilien : Managementherausforderungen und Handlungsoptionen
1
Business horizons
1
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Corporate brand and corporate reputation
1
Corporate communications : an international journal
1
Department of Economics working paper
1
Design and management of interfirm networks : franchise networks cooperatives and alliances
1
Discussion paper series / IZA
1
Economic development quarterly : the journal of American economic revitalization
1
Economic papers : a journal of applied economics and policy
1
Economies : open access journal
1
European Sport management quarterly : ESMQ
1
European journal of innovation management : EJIM
1
Exploring global FinTech advancement and applications
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Globalisierung des wirtschaftlichen Wettbewerbs im Sport
1
Harvard business review : HBR
1
Industrial and corporate change
1
International Journal of Sports Marketing and Sponsorship
1
International journal of management and marketing research : IJMMR
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ECONIS (ZBW)
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1
NASCAR-related philanthropy and the distilled spirits sponsor category
O'Rourke, Patrick K.
;
Kinney, Lance
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 35-45
Persistent link: https://www.econbiz.de/10009407937
Saved in:
2
An appraisal of stock car racing's economic and geographic development in North America : NASCAR as flexible accumulation
Edwards, Michael B.
;
Alderman, Derek H.
;
Estes, Steven G.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 160-179
Persistent link: https://www.econbiz.de/10008650619
Saved in:
3
What have you done for me lately? : performance and brand identification in NASCAR
O'Roark, J. Brian
;
Wood, William C.
;
DeGaris, Larry
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10008650620
Saved in:
4
Event effectiveness : analysing the perceptions of key stakeholders of the Lexmark Indy 300/Champ Car Event, Gold Coast
Nguyen, Sheila N.
;
Menzies, Jane L.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 106-130
Persistent link: https://www.econbiz.de/10008650621
Saved in:
5
Winston/NEXTEL Cup : the triumph of the spectacle
McTeer, William G.
;
White, Philip G.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 93-105
Persistent link: https://www.econbiz.de/10008650622
Saved in:
6
Influences on event attendance decisions for stock car automobile racing fans
Roy, Donald P.
;
Goss, Benjamin D.
;
Jubenville, Colby B.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 73-92
Persistent link: https://www.econbiz.de/10008650623
Saved in:
7
The IndyCar Series : a marketing channels perspective
Young, Joyce A.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 57-72
Persistent link: https://www.econbiz.de/10008650624
Saved in:
8
Show car activation : a practitioner's recommendation for increasing brand equity
Dodds, Mark
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 49-56
Persistent link: https://www.econbiz.de/10008650625
Saved in:
9
A demographic and behavioural profile and comparison of customers attending Grand-Am, IndyCar and NASCAR weekends at Watkins Glen International
DePerno, Daniel
;
Heisey, Kevin
;
Han, Peter
;
Bahng, Chang-ki
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 30-48
Persistent link: https://www.econbiz.de/10008650626
Saved in:
10
The benefits grid : translating motorsports sponsorship features into sponsor benefits
DeGaris, Larry
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 21-29
Persistent link: https://www.econbiz.de/10008650627
Saved in:
11
Building a fan community through the folklore of NASCAR
Amato, Christie H.
;
Bodkin, Charles D.
;
Peters, Cara
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10008650628
Saved in:
12
Special issue: The management and marketing of motorsports
DeGaris, Larry
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008650629
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