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~subject:"Multi-level analysis"
~subject:"World"
~isPartOf:"International marketing review"
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International marketing review
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Interpreting interrelations across multiple levels in HGLM models : an application in international marketing research
Tasoluk, Burcu
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
International marketing review
28
(
2011
)
1
,
pp. 34-56
Persistent link: https://www.econbiz.de/10009008197
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"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
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