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~subject:"Advertising effects"
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Advertising effects
Multichannel strategy
335
Multikanalvertrieb
332
Mehrgleisiger Vertrieb
193
Einzelhandel
179
Retail trade
163
Vertriebsweg
145
Distribution channel
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Beziehungsmarketing
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Online-Handel
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Vertriebsorganisation
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Erfolgsfaktor
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Supply chain
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Verbraucherverhalten
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Customer satisfaction
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Handelsmarketing
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He, Huiying
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Hild, Sebastian
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ECONIS (ZBW)
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1
Multi-channel advertising effectiveness : modeling user behavior and approaches for decision support in real-time advertising
Stange, Martin
-
2017
Persistent link: https://www.econbiz.de/10011654073
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2
An empirical analysis of the impact of cross-channel promotions in multi-channel grocery retailing
Breugelmans, Els
;
Campo, Katia
;
He, Huiying
-
2014
Persistent link: https://www.econbiz.de/10011291037
Saved in:
3
How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian
;
Anderl, Eva
;
Schumann, Jan Hendrik
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
Saved in:
4
Effects of multi-channel marketing on consumers' online search behavior : the power of multiple points of connection
Laroche, Michel
;
Kiani, Isar
;
Economakis, Nectarios
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 431-443
Persistent link: https://www.econbiz.de/10010245517
Saved in:
5
Synergy in multi-channel online advertising
Hild, Sebastian
-
2010
Persistent link: https://www.econbiz.de/10008823292
Saved in:
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