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subject:"Internet marketing"
~subject:"Omnichannel"
~isPartOf:"International journal of retail and distribution management"
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Internet marketing
Omnichannel
Einzelhandel
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Multichannel strategy
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Multikanalvertrieb
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Retail trade
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Beziehungsmarketing
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Online retailing
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Online-Handel
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Vertriebsweg
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Channel consistency
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Consumer satisfaction
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Macau, Flavio Romero
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International journal of retail and distribution management
Journal of retailing and consumer services
8
Journal of business research : JBR
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Journal of retailing
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SpringerLink / Bücher
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The international review of retail, distribution and consumer research
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A Research Agenda for Service Marketing
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Benchmarking : an international journal
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Change Management in Versicherungsunternehmen : die Zukunft der Assekuranz erfolgreich gestalten
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Emerald insight
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Global marketing strategies for the promotion of luxury goods
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information systems and e-business management : ISeB
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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MIS quarterly
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Marketing intelligence & planning
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Research
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The SAGE handbook of digital marketing
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The journal of brand management : an international journal
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The journal of services marketing
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Transportation research / E : an international journal
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Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.
;
Silva, Francisca Pinto
;
Dias, Joana Carmo
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
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2
Assessing the moderating effect of brick-and-mortar store on omnichannel retailing
Teixeira, Rafael
;
Duarte, André Luís de Castro Moura
; …
- In:
International journal of retail and distribution management
50
(
2022
)
10
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10013407328
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