//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Internet marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multichannel strategy"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Multichannel strategy
153
Multikanalvertrieb
150
Beziehungsmarketing
97
Einzelhandel
97
Relationship marketing
97
Retail trade
97
Online retailing
87
Online-Handel
87
Consumer behaviour
67
Konsumentenverhalten
67
Distribution channel
65
Vertriebsweg
65
E-commerce
30
Electronic Commerce
30
Omnichannel retailing
29
Omnichannel
26
Customer satisfaction
23
Dienstleistungsqualität
23
Kundenzufriedenheit
23
Service quality
23
Lieferkette
17
Supply chain
17
Customer analysis
16
Kundenanalyse
16
USA
14
United States
14
omnichannel
12
Customer experience
11
omnichannel retailing
10
Bibliometrics
9
Bibliometrie
9
Channel integration
9
customer experience
8
retail operations
8
Brand management
7
Markenführung
7
Marketing management
7
Marketingmanagement
7
Omni-channel
7
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
7
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
4
Hochschulschrift
4
Sammelwerk
4
Thesis
3
Aufsatzsammlung
2
Collection of articles written by one author
1
Guidebook
1
Ratgeber
1
Sammlung
1
more ...
less ...
Language
All
English
7
Author
All
Schumann, Jan Hendrik
2
Anderl, Eva
1
Fan, Yi-Ling
1
Golovko, Dimitri
1
Klapdor, Sebastian
1
Lin, Hsin-Hui
1
Luo, Xueming
1
Mei, Shue
1
Neslin, Scott A.
1
Qu, Zhe
1
Tai, Wei-Chun
1
Wang, Yan
1
Wang, Yu-Min
1
Wangenheim, Florian von
1
Xu, Ruize
1
Yang, Donghui
1
Yen, Yung-Shen
1
Zeng, Fue
1
Zhang, Yuchi
1
Zhong, Weijun
1
more ...
less ...
Published in...
All
Information systems and e-business management : ISeB
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of retailing
1
MIS quarterly
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing intelligence & planning
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Channel competition in omni-channel supply chain considering social media advertising
Wang, Yan
;
Mei, Shue
;
Xu, Ruize
;
Yang, Donghui
;
Zhong, …
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
6
,
pp. 3354-3366
Persistent link: https://www.econbiz.de/10014340947
Saved in:
2
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
3
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
4
Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce
Luo, Xueming
;
Zhang, Yuchi
;
Zeng, Fue
;
Qu, Zhe
- In:
MIS quarterly
44
(
2020
)
2
,
pp. 957-982
Persistent link: https://www.econbiz.de/10012261989
Saved in:
5
Influence of company Facebook activities on recruitment success
Golovko, Dimitri
;
Schumann, Jan Hendrik
- In:
Journal of business research : JBR
104
(
2019
),
pp. 161-169
Persistent link: https://www.econbiz.de/10012104951
Saved in:
6
Understanding multi-channel research shoppers : an analysis of Internet and physical channels
Wang, Yu-Min
;
Lin, Hsin-Hui
;
Tai, Wei-Chun
;
Fan, Yi-Ling
- In:
Information systems and e-business management : ISeB
14
(
2016
)
2
,
pp. 389-413
Persistent link: https://www.econbiz.de/10011673249
Saved in:
7
How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian
;
Anderl, Eva
;
Schumann, Jan Hendrik
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->