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person:"Grier, Sonya A."
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Search: subject_exact:"Multikulturalität"
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Multicultural society
3
Multikulturelle Gesellschaft
3
Advertising effects
2
Werbewirkung
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Advertising
1
Consumer behaviour
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Cross-cultural relations
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Cultural identity
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Frankreich
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Learning psychology
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Marketingmanagement
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Multicultural engagement
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Multicultural marketplace well-being
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South Africa
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Grier, Sonya A.
Alesina, Alberto
11
Demangeot, Catherine
8
Trebbi, Francesco
8
Harnoss, Johann
7
Rapoport, Hillel
7
Bukow, Wolf-Dietrich
5
Nijkamp, Peter
5
Tabellini, Guido Enrico
5
Zimmermann, Klaus F.
5
Alesina, Alberto F.
4
Bellini, Elena
4
Broderick, Amanda J.
4
Brunow, Stephan
4
Desmet, Klaus
4
Kiesel, Doron
4
Kipnis, Eva
4
Kymlicka, Will
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Pinelli, Dino
4
Prarolo, Giovanni
4
Südekum, Jens
4
Wacziarg, Romain
4
Walkowitz, Gari
4
Cohn-Bendit, Daniel
3
Goerg, Sebastian J.
3
Gutiérrez, Félix
3
Hillmann, Felicitas
3
Hémet, Camille
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Malgouyres, Clément
3
Modood, Tariq
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Niebuhr, Annekatrin
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Ottaviano, Gianmarco I. P.
3
Ozgen, Ceren
3
Parekh, Bhikhu C.
3
Poot, Jacques
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Rex, John
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Rinne, Ulf
3
Schüller, Simone
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Seo, Yuri
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Tabellini, Guido
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International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of global marketing
1
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ECONIS (ZBW)
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Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
Saved in:
2
Targeting without alienating : multicultural advertising and the subtleties of targeted advertising
Johnson, Guillaume D.
;
Grier, Sonya A.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 233-258
Persistent link: https://www.econbiz.de/10009154743
Saved in:
3
Conceptualizing multicultural advertising effects in the "New" South Africa
Johnson, Guillaume D.
;
Elliott, Roger M.
;
Grier, Sonya A.
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 189-207
Persistent link: https://www.econbiz.de/10008652534
Saved in:
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