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~isPartOf:"Journal of the Academy of Marketing Science"
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International marketing
18
Internationales Marketing
18
Multinationales Unternehmen
6
Transnational corporation
6
Competitive advantage
4
Wettbewerbsvorteil
4
Großbritannien
3
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Brand image
2
Consumer behaviour
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1985
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Cavusgil, S. Tamer
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1
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Journal of the Academy of Marketing Science
International marketing review
135
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
SpringerLink / Bücher
37
Advances in international marketing
36
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Marketing intelligence & planning
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Springer eBook Collection
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
18
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1
A theoretical model of the formation and dissolution of emerging market international marketing alliances
Pedada, Kiran
;
Arunachalam, S.
;
Dass, Mayukh
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 826-847
Persistent link: https://www.econbiz.de/10012301270
Saved in:
2
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
3
When marketing strategy meets culture : the role of culture in product evaluations
Song, Reo
;
Moon, Sangkil
;
Chen, Haipeng
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 384-402
Persistent link: https://www.econbiz.de/10011879692
Saved in:
4
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
5
A cross-category and cross-country analysis of umbrella branding for national and store brands
Erdem, Tülin
;
Chang, Sue Ryung
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 86-101
Persistent link: https://www.econbiz.de/10009507840
Saved in:
6
Knowledge structure in international marketing : a multi-method bibliometric analysis
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 364-386
Persistent link: https://www.econbiz.de/10009524868
Saved in:
7
Offshore outsourcing of customer relationship management : conceptual model and propositions
Kalaignanam, Kartik
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 347-363
Persistent link: https://www.econbiz.de/10009524872
Saved in:
8
Outsourcing and its implications for market success : negative curvilinearity, firm resources, and competition
Kotabe, Masaaki
;
Mol, Michael J.
;
Murray, Janet Y.
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 329-346
Persistent link: https://www.econbiz.de/10009524874
Saved in:
9
Ensuring international competitiveness : a configurative approach to foreign marketing subsidiaries
Homburg, Christian
;
Fürst, Andreas
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 290-312
Persistent link: https://www.econbiz.de/10009524885
Saved in:
10
Export marketing strategy implementation, export marketing capabilities, and export venture performance
Morgan, Neil A.
;
Katsikeas, Constantine S.
;
Vorhies, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10009524891
Saved in:
11
The regional and global competitiveness of multinational firms
Rugman, Alan M.
;
Oh, Chang Hoon
;
Lim, Dominic S. K.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 218-235
Persistent link: https://www.econbiz.de/10009524896
Saved in:
12
Reflections on international marketing : destructive regeneration and multinational firms
Cavusgil, S. Tamer
;
Cavusgil, Erin
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 202-217
Persistent link: https://www.econbiz.de/10009524898
Saved in:
13
Special issue: International competitiveness
Hult, G. Tomas M.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009524902
Saved in:
14
Breaking bread with Abraham’s children : Christians, Jews and Muslims’ holiday consumption in dominant, minority and diasporic communities
Hirschman, Elizabeth Caldwell
;
Ruvio, Ayalla A.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10009295485
Saved in:
15
Marketing and the multinational : extending internalisation theory
Buckley, Peter J.
;
Casson, Mark
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
4
,
pp. 492-508
Persistent link: https://www.econbiz.de/10009297216
Saved in:
16
An investigation of the cross-national determinants of customer satisfaction
Morgeson, Forrest V.
;
Mithas, Sunil
;
Keiningham, Timothy
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009012597
Saved in:
17
Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
Saved in:
18
A transaction cost explanation of vertical control in international markets
Klein, Saul
- In:
Journal of the Academy of Marketing Science
17
(
1989
)
3
,
pp. 253-260
Persistent link: https://www.econbiz.de/10001073496
Saved in:
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