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subject:"Welt"
~person:"Usunier, Jean-Claude"
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Welt
International marketing
12
Internationales Marketing
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Interkulturelles Management
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Cultural identity
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Usunier, Jean-Claude
Manrai, Ajay K.
9
Czinkota, Michael R.
8
Ball, Donald A.
7
Papadopoulos, Nicolas G.
7
Laroche, Michel
6
Ronkainen, Ilkka A.
6
Cleveland, Mark
5
Geringer, John Michael
5
Hill, Charles W. L.
5
Johansson, Johny K.
5
Krafft, Manfred
5
Minor, Michael
5
Yip, George S.
5
Craig, C. S.
4
Hewett, Kelly
4
Leonidou, Leonidas C.
4
Mayrhofer, Ulrike
4
Moffett, Michael H.
4
Mooij, Marieke K. de
4
Ahlert, Dieter
3
Barrio-García, Salvador del
3
Belk, Russell W.
3
Cote, Joseph A.
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Dekimpe, Marnik G.
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Diehl, Sandra
3
Dominguez, Noémie
3
Douglas, Susan P.
3
Gielens, Katrijn
3
Hallén, Lars
3
Hennessey, H. David
3
Horstmann, Ignatius J.
3
Kotabe, Masaaki
3
Markusen, James R.
3
Mattas, Konstadinos A.
3
McCulloch, Wendell H.
3
McNett, Jeanne M.
3
Peñaloza, Lisa
3
Porcu, Lucia
3
Riefler, Petra
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Working paper / Institut Universitaire de Management International, Université de Lausanne
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ECONIS (ZBW)
5
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Relevance versus convenience in business research : the case of country-of-origin research in marketing
Usunier, Jean-Claude
-
2003
Persistent link: https://www.econbiz.de/10001815333
Saved in:
2
Marketing across cultures
Usunier, Jean-Claude
;
Lee, Julie Anne
-
2005
-
4. ed.
Persistent link: https://www.econbiz.de/10002157741
Saved in:
3
Marketing across cultures
Usunier, Jean-Claude
-
2000
-
3. ed.
Persistent link: https://www.econbiz.de/10001364720
Saved in:
4
Marketing across cultures : formerly international marketing ; a cultural approach
Usunier, Jean-Claude
-
1996
-
2. ed.
Persistent link: https://www.econbiz.de/10000573497
Saved in:
5
International marketing : a cultural approach
Usunier, Jean-Claude
-
1993
Persistent link: https://www.econbiz.de/10000322715
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