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Search: subject_exact:"Multinationales Marketing"
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International marketing
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5,037
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721
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706
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681
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664
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594
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396
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374
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334
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334
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330
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287
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267
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266
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239
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234
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233
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208
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203
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Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Ronkainen, Ilkka A.
23
Diamantopoulos, Adamantios
22
Sander, Matthias
19
Griffith, David A.
18
Jain, Subhash C.
18
Keegan, Warren J.
18
Meffert, Heribert
18
Zentes, Joachim
18
Ghauri, Pervez N.
17
Swoboda, Bernhard
17
Zou, Shaoming
17
Craig, C. S.
16
Fantapié Altobelli, Claudia
16
Manrai, Ajay K.
16
Mooij, Marieke K. de
16
Steenkamp, Jan-Benedict E. M.
16
Katsikeas, Constantine S.
15
Leonidou, Leonidas C.
15
Sheth, Jagdish N.
15
Solberg, Carl Arthur
15
Sousa, Carlos M. P.
15
Schlegelmilch, Bodo B.
14
Westjohn, Stanford A.
14
Berndt, Ralph
13
Johansson, Johny K.
13
Kaynak, Erdener
13
Laroche, Michel
13
Cateora, Philip R.
12
Javalgi, Rajshekhar G.
12
Magnusson, Peter
12
Meissner, Hans Günther
12
Müller, Stefan
12
Usunier, Jean-Claude
12
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11
Julian, Craig C.
11
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American Marketing Association
10
UNCTAD / Secretariat
10
GATE Germany, Konsortium Internationales Hochschulmarketing
8
International Trade Centre
7
Fördergesellschaft Marketing an der Universität Augsburg
5
Institute of Marketing and Management <Delhi>
5
Springer Fachmedien Wiesbaden
5
UNCTAD
5
Edward Elgar Publishing
4
IGI Global
4
International Chamber of Commerce
4
Springer International Publishing
4
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3
Institut für Weltwirtschaft
3
National Bureau of Economic Research
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
World Institute for Development Economics Research
3
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2
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2
Chambre de commerce et d'industrie de Paris
2
Donecʹkyj Nacionalʹnyj Universytet
2
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2
Harvard Graduate School of Business Administration
2
Indian Institute of Foreign Trade
2
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2
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2
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2
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2
National Council of Applied Economic Research
2
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2
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2
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2
Springer-Verlag GmbH
2
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2
USA / International Trade Administration
2
UVK Verlagsgesellschaft mbH
2
Universität Augsburg / Lehr- und Forschungsteam Marketing
2
William Davidson Institute <Ann Arbor, Mich.>
2
AGRI 2000 <Bologna>
1
AMA Summer Academic Conference <2021, Online>
1
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International marketing review
132
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
38
Advances in international marketing
37
SpringerLink / Bücher
37
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Springer eBook Collection
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
5,037
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2,801
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2801
Factors that impact on the perceived benefits of internet international marketing in Taiwanese SMEs
Hsu, Li-ling
;
Chou, Tzu-chuan
;
Hsu, Tsuen-ho
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10003798072
Saved in:
2802
Motives and marketing strategies of Greek companies exporting to South-East European markets
Liarnkobas, Panagiōtēs
;
Skandalis, Konstantinos S.
- In:
South-Eastern Europe journal of economics : SEEJE ; the …
6
(
2008
)
2
,
pp. 227-244
Persistent link: https://www.econbiz.de/10003800760
Saved in:
2803
Determinants of export marketing strategies of forest products companies in the context of transition : the case of Slovakia
Brodrechtova, Yvonne
- In:
Forest policy and economics : a companion journal to …
10
(
2008
)
7/8
,
pp. 450-459
Persistent link: https://www.econbiz.de/10003794782
Saved in:
2804
Does "made in ..." also apply to services? : an empirical assessment of the country-of-origin effect in service settings
Berentzen, Johannes B.
;
Backhaus, Christof
;
Michaelis, …
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
4
,
pp. 391-405
Persistent link: https://www.econbiz.de/10003807770
Saved in:
2805
Perceptions of offensive advertising elements : a China-US comparison
Waller, David S.
;
Christy, Timothy P.
;
Fam, Kim Shyan
- In:
Journal of East-West business
14
(
2008
)
3/4
,
pp. 325-343
Persistent link: https://www.econbiz.de/10003808503
Saved in:
2806
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
2807
Success factors and levers for best practice in innovation management
Pötzl, Stefan
;
Kohr, Thomas
;
Zollenkop, Michael
- In:
Operations excellence : smart solutions for business success
,
(pp. 61-78)
.
2008
Persistent link: https://www.econbiz.de/10003731387
Saved in:
2808
Interkulturelles Marketing in aller Welt : das Geheimnis der Exporterfolge österreichischer Unternehmen anhand von 21 Fallbeispielen aus der Praxis
Schnitt, Peter
;
Himmelfreundpointner, Rainer
-
2008
Persistent link: https://www.econbiz.de/10003731492
Saved in:
2809
International franchise partner selection and chain performance through the lens of organisational learning
Wang, Catherine L.
;
Altinay, Levent
- In:
The service industries journal
28
(
2008
)
1/2
,
pp. 225-238
Persistent link: https://www.econbiz.de/10003733147
Saved in:
2810
The relationship between network structure and international channel performance : a moderating effect of e-business activity
Chang, Hsin Hsin
;
Wang, I. Chen
- In:
The service industries journal
28
(
2008
)
1/2
,
pp. 255-274
Persistent link: https://www.econbiz.de/10003733156
Saved in:
2811
Consumer vanity : Konzeptualisierung der Eitelkeit von Konsumenten
Wiedmann, Klaus-Peter
;
Siebels, Astrid
;
Kelsch, Viktoria
-
2008
Persistent link: https://www.econbiz.de/10003735441
Saved in:
2812
International standardization of channel management and its behavioral and performance outcomes
Shoham, Aviv
;
Makovec Brencic, Maja
;
Virant, Vesna
; …
- In:
Journal of international marketing
16
(
2008
)
2
,
pp. 120-151
Persistent link: https://www.econbiz.de/10003735802
Saved in:
2813
Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi
;
Teng, Lefa
;
Poon, Patrick
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
Saved in:
2814
Antecedents of international pricing adaptation and export performance
Sousa, Carlos M. P.
;
Bradley, Frank
- In:
Journal of world business : JWB
43
(
2008
)
3
,
pp. 307-320
Persistent link: https://www.econbiz.de/10003737979
Saved in:
2815
The effectiveness of using a global look in an Asian market
Chang, Chingching
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
Saved in:
2816
International strategic marketing of small construction consultancy firms : the case of Cypriot firms
Thrassou, Alkis
;
Vrontis, Demetris
- In:
International journal of entrepreneurship and small business
6
(
2008
)
2
,
pp. 296-314
Persistent link: https://www.econbiz.de/10003743280
Saved in:
2817
Service multinationals : their past, present, and future
Kundu, Sumit K.
;
Merchant, Hemant
- In:
Management international review : mir ; journal of …
48
(
2008
)
4
,
pp. 371-377
Persistent link: https://www.econbiz.de/10003743370
Saved in:
2818
Doing business globally
2008
Persistent link: https://www.econbiz.de/10003743758
Saved in:
2819
Export marketing of a small medium size Greek enterprise : ATHINA
Papavassiliou, Nikolaos
- In:
Fallstudien zum Internationalen Management : …
,
(pp. 453-461)
.
2008
Persistent link: https://www.econbiz.de/10003743853
Saved in:
2820
Conquering new markets : international marketing
Schlünssen, Ewa
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003744661
Saved in:
2821
Cultural distance and psychic distance : refinements in conceptualisation and measurement
Sousa, Carlos M. P.
;
Bradley, Frank
- In:
Journal of marketing management : MM
24
(
2008
)
5/6
,
pp. 467-488
Persistent link: https://www.econbiz.de/10003746661
Saved in:
2822
Local memoirs of a global manager
Das, Gurcharan
- In:
Harvard business review on emerging markets
,
(pp. 1-21)
.
2008
Persistent link: https://www.econbiz.de/10003748136
Saved in:
2823
International marketing in an enlarged European Union : some insights into cultural heterogeneity in Central Europe
Skinner, Heather
;
Kubacki, Krzysztof
;
Moss, Gloria
; …
- In:
Journal of East European management studies : JEEMS
13
(
2008
)
3
,
pp. 193-215
Persistent link: https://www.econbiz.de/10003748587
Saved in:
2824
Der globalisierte Markt ist das Wettbewerbsfeld der Herkünfte
Deichsel, Alexander
- In:
Jahrbuch Markentechnik
7
(
2008/09
),
pp. 121-133
Persistent link: https://www.econbiz.de/10003749759
Saved in:
2825
Vom Sanierungsfall zum Weltmarktführer - Markenaufbau in Deutschland Ost
Koehne, Ludwig
- In:
Jahrbuch Markentechnik
7
(
2008/09
),
pp. 193-220
Persistent link: https://www.econbiz.de/10003749761
Saved in:
2826
Special issue: Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003640064
Saved in:
2827
Gesundheitsmarkt USA
Espey, Robert
;
Ehninger, Steffen
;
Scholl, Susanne
-
2008
Persistent link: https://www.econbiz.de/10003643199
Saved in:
2828
International marketing ; Vol. 1
Paliwoda, Stanley J.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003644445
Saved in:
2829
International marketing ; Vol. 2
Paliwoda, Stanley J.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003644450
Saved in:
2830
International marketing ; Vol. 3
Paliwoda, Stanley J.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003644455
Saved in:
2831
Kommunikationssteuerung und Kommunikationscontrolling : das Beispiel Henkel
Primosch, Ernst
;
Gleumes, Simone
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
1
,
pp. 38-42
Persistent link: https://www.econbiz.de/10003647063
Saved in:
2832
Erweiterung des Preiskorridoransatzes von Hermann Simon
Cansier, Adrienne
- In:
Betriebswirtschaftliche Forschung und Praxis : BFuP
60
(
2008
)
3
,
pp. 246-255
Persistent link: https://www.econbiz.de/10003720061
Saved in:
2833
Internationales Marketing und Management
Glowik, Mario
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003720787
Saved in:
2834
On generic vs. brand promotion of farm products in foreign markets
Kinnucan, Henry W.
;
Myrland, Øystein
- In:
Applied economics
40
(
2008
)
4/6
,
pp. 673-684
Persistent link: https://www.econbiz.de/10003722946
Saved in:
2835
International issues of the design and usage of websites for e-commerce : hotel and airline examples
Lituchy, Terri R.
;
Barra, Roberta Ann
- In:
Journal of engineering and technology management : JET-M
25
(
2008
)
1/2
,
pp. 93-111
Persistent link: https://www.econbiz.de/10003723411
Saved in:
2836
The impact of language and culture on perceived website usability
Nantel, Jacques
;
Glaser, Evelyne
- In:
Journal of engineering and technology management : JET-M
25
(
2008
)
1/2
,
pp. 112-122
Persistent link: https://www.econbiz.de/10003723413
Saved in:
2837
Die Medienlandschaft in CEE und die Osteuropaexpansion derPanMedia Group
Ochsner, Elisabeth
;
Bognár, Tamás
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 26-34)
.
2008
Persistent link: https://www.econbiz.de/10003725908
Saved in:
2838
One brand fits all? : die Mehrmarkenstrategie der mobilkom austria group
Magenschab, Marie-Hélène
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 35-43)
.
2008
Persistent link: https://www.econbiz.de/10003725912
Saved in:
2839
Lokal adapiert versus lokal kreierte Kommunikationssysteme
Berger, Manfred F.
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 44-53)
.
2008
Persistent link: https://www.econbiz.de/10003725913
Saved in:
2840
Growing East : geht die Erfolgsstory der österreichischen Wirtschaft weiter?
Schuh, Arnold
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 70-74)
.
2008
Persistent link: https://www.econbiz.de/10003725919
Saved in:
2841
Gemeinsame Wchstumsmöglichkeiten von Industrie und Handel in CEE
Schmidt, Ulrich
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 84-94)
.
2008
Persistent link: https://www.econbiz.de/10003725927
Saved in:
2842
Henkel CEE : Marketing for "Greater Europe"
Thumser, Günter
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 95-99)
.
2008
Persistent link: https://www.econbiz.de/10003725949
Saved in:
2843
Chiquita : erfolgreicher Markenaufbau in Mittel- und Osteuropa
Škrabalová, Mirka
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 100-106)
.
2008
Persistent link: https://www.econbiz.de/10003725952
Saved in:
2844
Steyr Mannlicher : die Rückeroberung der Märkte im Osten
Philipp, Andreas
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 124-133)
.
2008
Persistent link: https://www.econbiz.de/10003725984
Saved in:
2845
Mittel- und Osteuropa im Fokus : die Handelslandschaft in CEE und Erfolgsfaktoren der Marktbearbeitung
Weseloh, Martin
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 138-147)
.
2008
Persistent link: https://www.econbiz.de/10003725987
Saved in:
2846
Extending the understanding of professional team brand equity to the global marketplace
Kerr, Anthony K.
;
Gladden, James M.
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10003653578
Saved in:
2847
International business versus international marketing
Buckley, Peter J.
-
2008
Persistent link: https://www.econbiz.de/10003654947
Saved in:
2848
An international marketing manifesto
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
-
2008
Persistent link: https://www.econbiz.de/10003654954
Saved in:
2849
Executive insights : international marketing ; avoiding the seven deadly traps
Simmonds, K. R.
-
2008
Persistent link: https://www.econbiz.de/10003654964
Saved in:
2850
Perspectives : knowledge development in international marketing
Cavusgil, S. Tamer
-
2008
Persistent link: https://www.econbiz.de/10003654986
Saved in:
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