Service multinationals : their past, present, and future
Sumit K. Kundu; Hemant Merchant
| Year of publication: |
2008
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|---|---|
| Authors: | Kundu, Sumit K. ; Merchant, Hemant |
| Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 48.2008, 4, p. 371-377
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| Subject: | Dienstleistungssektor | Service industry | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003743370