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~person:"Bruggen, Gerrit van"
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Bruggen, Gerrit van
Law, Chun Hung Roberts
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ERIM report series research in management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The connected customer : the changing nature of consumer and business markets
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ECONIS (ZBW)
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A viral branching model for predicting the spread of electronic word-of-mouth
Lans, Ralf van der
;
Bruggen, Gerrit van
;
Eliashberg, …
-
2009
Persistent link: https://www.econbiz.de/10008664824
Saved in:
2
A viral branching model for predicting the spread of electronic word of mouth
Lans, Ralf van der
;
Bruggen, Gerrit van
;
Eliashberg, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 348-365
Persistent link: https://www.econbiz.de/10003969800
Saved in:
3
Viral marketing : what is it, and what are the components of viral success?
Lans, Ralf van der
;
Bruggen, Gerrit van
- In:
The connected customer : the changing nature of …
,
(pp. 257-282)
.
2010
Persistent link: https://www.econbiz.de/10003951895
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