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~subject:"Advertising effects"
~subject:"word of mouth"
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Advertising effects
word of mouth
Viral marketing
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Beziehungsmarketing
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Journal of strategic marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Journal of marketing communications
13
Journal of advertising research
11
Journal of marketing
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Information systems research : ISR
10
Journal of promotion management : innovations in planning and applied research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
International journal of advertising : the review of marketing communications
8
International journal of internet marketing and advertising : IJIMA
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing research : JMR
8
Psychology & marketing
8
Journal of business research : JBR
7
Cogent business & management
6
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing research
6
Journal of retailing and consumer services
6
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The service industries journal
5
Journal of international consumer marketing
4
Journal of management information systems : JMIS
4
International journal of business excellence
3
International journal of consumer studies
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of service research : JSR
3
Journal of travel and tourism marketing
3
Simon Business School working paper
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Cowles Foundation discussion paper
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Electronic commerce research
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Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
2
Understanding the influence of culture on customer engagement and recommendation intentions
Messner, Wolfgang
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 782-806
Persistent link: https://www.econbiz.de/10013492890
Saved in:
3
Regulatory focus as a moderator of retail shopping behaviour
Das, Gopal
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 484-499
Persistent link: https://www.econbiz.de/10011571018
Saved in:
4
Effects of intrinsic and extrinsic motivation on user-generated content
Poch, Rebecca
;
Martin, Brett
- In:
Journal of strategic marketing
23
(
2015
)
4
,
pp. 305-317
Persistent link: https://www.econbiz.de/10011405797
Saved in:
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