Effects of intrinsic and extrinsic motivation on user-generated content
Rebecca Poch and Brett Martin
| Year of publication: |
2015
|
|---|---|
| Authors: | Poch, Rebecca ; Martin, Brett |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 23.2015, 4, p. 305-317
|
| Subject: | user-generated content | intrinsic motivation | extrinsic motivation | word of mouth | Motivation | Virales Marketing | Viral marketing | Leistungsmotivation | Work motivation | Social Web | Social web | Leistungsanreiz | Performance incentive | Kundenintegration | Customer integration | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011405797