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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Search: subject_exact:"Mundpropaganda"
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Viral marketing
10
Virales Marketing
10
Advertising effects
5
Werbewirkung
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Advertising
3
Consumer behaviour
3
Internet marketing
3
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Bhadury, Roop K.
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Burns, Alvin C.
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Camarero-Izquierdo, Carmen
1
Campbell, Colin
1
Chen, Qimei
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Cho, Soyoen
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Choi, Yung Kyun
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Faber, Ronald J.
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Foos, Adrienne E.
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He, Wei
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He, Yi
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Hou, Yingjian
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Huh, Jisu
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Jin, Seung-a Annie
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Ju, Ilyoung
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Kareklas, Ioannis
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Keeling, Debbie
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Keeling, Kathleen
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Li, Xiaozhu
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Liu, Xia
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Muehling, Darrel D.
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Parent, Michael
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Phua, Joe
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Pitt, Leyland F.
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Pope, Nigel K. Ll.
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San José-Cabezudo, Rebeca
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Sar, Sela
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Seo, Yuri
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Shen, Bin
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Weber, T. J.
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Yoon, Sukki
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
69
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
53
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Electronic commerce research
41
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of management information systems : JMIS
35
Journal of advertising research
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
International journal of electronic marketing and retailing : IJEMR
32
Journal of marketing research : JMR
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
International journal of advertising : the review of marketing communications
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
SpringerLink / Bücher
27
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
10
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1
Narrative transportation and paratextual features of social media in viral advertising
Seo, Yuri
;
Li, Xiaozhu
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011848783
Saved in:
2
The mind-set to share : an exploration of antecedents of narrowcasting versus broadcasting in digital advertising
Ju, Ilyoung
;
He, Yi
;
Chen, Qimei
;
He, Wei
;
Shen, Bin
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 473-486
Persistent link: https://www.econbiz.de/10011798718
Saved in:
3
An investigation of brand-related user-generated content on Twitter
Liu, Xia
;
Burns, Alvin C.
;
Hou, Yingjian
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 236-247
Persistent link: https://www.econbiz.de/10011705754
Saved in:
4
Redressing the sleeper effect : evidence for the favorable persuasive impact of discounting information over time in a contemporary advertising context
Foos, Adrienne E.
;
Keeling, Kathleen
;
Keeling, Debbie
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 19-25
Persistent link: https://www.econbiz.de/10011453836
Saved in:
5
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
6
Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identifi...
Jin, Seung-a Annie
;
Phua, Joe
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10010373233
Saved in:
7
The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
Saved in:
8
Determinants of opening-forwarding e-mail messages
San José-Cabezudo, Rebeca
;
Camarero-Izquierdo, Carmen
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 97-112
Persistent link: https://www.econbiz.de/10009659318
Saved in:
9
Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
Saved in:
10
The impact of comedic violence on viral advertising effectiveness
Brown, Mark R.
;
Bhadury, Roop K.
;
Pope, Nigel K. Ll.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10003962671
Saved in:
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