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person:"Kimmel, Allan J."
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Search: subject_exact:"Mundpropaganda"
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Viral marketing
6
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Kimmel, Allan J.
Law, Chun Hung Roberts
18
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16
Filieri, Raffaele
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Mariani, Marcello M.
12
Tan, Yong
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9
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9
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Pavlou, Paul A.
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Stephen, Andrew T.
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Usman, Osly
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9
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8
Chu, Shu-Chuan
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Journal of marketing communications
2
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ECONIS (ZBW)
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1
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010243434
Saved in:
2
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Word of mouth and social media
,
(pp. 4-4-19)
.
2014
Persistent link: https://www.econbiz.de/10010409817
Saved in:
3
Word of mouth and social media
Kimmel, Allan J.
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010413386
Saved in:
4
Beliefs about word of mouth among business students and practicioners
Kimmel, Allan J.
- In:
Journal of customer behaviour
12
(
2013
)
4
,
pp. 291-313
Persistent link: https://www.econbiz.de/10010258527
Saved in:
5
Connecting with consumers : marketing for new marketplace realities
Kimmel, Allan J.
-
2010
-
1. publ.
Persistent link: https://www.econbiz.de/10003929102
Saved in:
6
Analysis of commercial rumors from the perspective of marketing managers: rumor prevalence, effects, and control tactics
Kimmel, Allan J.
;
Audrain-Pontevia, Anne-Françoise
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 239-253
Persistent link: https://www.econbiz.de/10008651836
Saved in:
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