Connecting with consumers : marketing for new marketplace realities
by Allan J. Kimmel
| Year of publication: |
c2010 ; 1. publ.
|
|---|---|
| Authors: | Kimmel, Allan J. |
| Publisher: |
Oxford [u.a.] : Oxford University Press |
| Subject: | Marketing | Marketingmanagement | Marketing management | Virales Marketing | Viral marketing | Verbraucherverhalten |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XVI, 333 S. graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references and index |
| ISBN: | 978-0-19-955650-2 ; 0-19-955650-4 ; 978-0-19-955651-9 ; 0-19-955651-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003929102