Psychological foundations of marketing : the keys to consumer behavior
Allan J. Kimmel
| Year of publication: |
2018 ; Second edition
|
|---|---|
| Authors: | Kimmel, Allan J. |
| Publisher: |
London : Routledge, Taylor & Francis Group |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Marktpsychologie | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xviii, 465 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverzeichnis: Seite 391-435 Revised edition of the author's Psychological foundations of marketing, 2013 |
| ISBN: | 978-1-138-21914-4 ; 978-1-138-21915-1 ; 978-1-315-43609-8 ; 978-1-315-43608-1 ; 978-1-315-43607-4 ; 978-1-315-43606-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011773001