Extent: | xviii, 465 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Literaturverzeichnis: Seite 391-435 Revised edition of the author's Psychological foundations of marketing, 2013 |
ISBN: | 978-1-138-21914-4 ; 978-1-138-21915-1 ; 978-1-315-43609-8 ; 978-1-315-43608-1 ; 978-1-315-43607-4 ; 978-1-315-43606-7 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011773001