Social contract theory and the ethics of deception in consumer research
Year of publication: |
2009
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Authors: | Smith, N. Craig ; Kimmel, Allan J. ; Klein, Jill Gabrielle |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 3, p. 486-496
|
Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Sozialvertrag | Social contract | Bibliometrie | Bibliometrics |
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